2 mistakes one should not make on Twitter

Pursuing perfection

Try to stay realistic: Not every one of your tweets will sound like it was typed by Hemingway, Thurber, or King - and that is OK. After all, there is no such thing as the "perfect tweet."

With this particular in mind, avoid growing overwhelmed by the feeling that every word in every tweet must be carefully screened and selected. Sure, your tweets should be consistent with the style and intent that you originally set forth for your Twitter presence, but there's no need to belabor every single post.

In fact, agonizing over a 140-character utterance will not only put the friendly and engaging style that your followers have come to expect in jeopardy, but it also will be a colossal total waste of time.

Your tweets might be a bit clumsy at the start, but you'll create a style and rhythm for your messaging that upholds your Twitter philosophy and successfully engages new and old followers alike.

Trust yourself and your tweeting style. If you get swept up in second-guessing yourself, no one - not you, not your followers, and definitely not your brand or business - will get anything out of your tweets.

Failure to enjoy

Above all else, avoid turning your tweeting into drudgery. This is a fun and interactive chance of you to connect with others. Think of Twitter as the virtual equivalent of the Cheers bar in Boston, the one made famous in the 1980s sitcom of the same name.

Patrons frequented Cheers since it was a fun place that offered camaraderie over consumerism. The conversation was quick, often pointed, and intentionally witty, however the charm of the setting is what drew people in and, ever since they were at a bar, why don't you order a drink or two?

Similarly, if you establish a fun and welcoming setting of sorts at your Twitter webpage, the rest will fall into place. If you don't truly enjoy tweeting, your lack of enthusiasm will ring through in your tweets, and your followers will see that they are fairly lackluster about your tweets, too.

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