A strategy on how to build Google results

I have been able to formulate a clear strategy on how to build my Google results so that when someone googles me, they know what I do and how I'm different from other career consultants. When I first did my own Online Identity Calculator, I was Digitally Disguised. I had one Google result - that I was on my grandmother's prayer list at her church while my husband was overseas. They apparently publish their prayer list on the Internet and it showed up as my one and only result. The good news about being digitally disguised or digitally dabbling is that you don't have much out there in cyberspace, so building on-brand, relevant Google results will not be that hard.

Know Your Target Audience

When I work with people, I always encourage them to come up with a list of targeted companies where they would like to work. You want to research these companies to find out what challenges they face, who their competitors are, and most importantly, whether or not they are viable in the current marketplace. Why? You want to target your communications and build Google results on platforms where they participate.

However, realize that there are thousands of social networking sites, some of which are industry specific. You will want to do research to find out the sites where your target audience is active. For example, Flickr is an online community for photographers; Medical Mingle is a social network for the medical field; and Ning is actually an online service that allows you to create, customize, and share a social network.

Increasing Your Visibility Online

The following five social media and Web 2.0 strategies that I will present are what might comprise part of your communications plan for your job search marketing. Prior to developing your communications plan (also part of the personal branding process), you need to find out how to reach your target audience. Find out what they read, what websites might they visit, what interests them, and so on. The five strategies include:

1. Writing articles and/or white papers and having them published online

2. Blogging

3. Commenting on other blogs that are relevant to your thought leadership and are classified as high-ranking blogs

4. Professional profiles on social/professional networks

5. Video social networking platforms (such as YouTube, UStream.tv, and videoBIO)

You may choose to implement all five strategies (and of course, more strategies exist than just this list) or pick and choose which works best in your communications wheel to reach your target audience.

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