Another category of iPhone iPad apps is the Steady Win


The Steady Win Base Hits

The next category of iPhone/iPad apps is the Steady Win, also known as base hit apps. This category may be overlooked by some app developers who focus solely on the Big Win. The majority of new iPhone/iPad apps land in this category even if the developer has intentions of his app making it into the Big Win group. These apps rely on app reviews, positive blog posts, and making it onto the App Store’s “wall of fame” where the app is placed in the “New and Noteworthy” of “Staff Picks” sections for a time. These placements are definitely helpful and will boost sales noticeably while you remain on that list.

These apps also rely on good, old-fashioned, consistent marketing. The revenue with this type of app can be more predictable when the seller understands what marketing activities work for him. With a good app, the right marketing mix, and product updates, your app can achieve success on the App Store. It may not be multimillion dollar success, but it can be decent. It may be enough to compel you to write multiple apps, build a brand, and truly make a business out of your efforts.

These apps have been achieving a steady revenue stream for their developers albeit not millionaire levels. They have strong value propositions and their products resonate with their intended audience. These apps are focused on saving money and getting healthy, topics that interest almost everyone.

Since most apps fall into the category of Steady Win, the bulk of this article is focused on helping you achieve ongoing success through a complete marketing approach. These apps generally command a higher selling price and can have more predictable revenue streams. Independent developers will most likely be playing in this category whether they realize it or not.

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