If you break trust with Google, you might be looking at one of the major causes of penalization. The issue is to find out exactly what you did to break Google's trust. If you are guilty of SPAM or black hat tactics, don't play the victim. The penalty fits the crime, meaning that if you are guilty of something major, the penalty is going to be more severe. It won't be as simple to get your rankings back as well as be re-listed in the index.
One of the most publicly discussed Google penalties may be the -30 Penalty, where your site requires a dive 30 positions. That's a stomach tosser. Penalties will come and go. The end result is, as long as you adhere to my advice from my testing results, you won't get hit with penalties.
Watch for sudden spikes or surges in PageRank or links that are out of step with your site's history. These can raise a SPAM flag and alert Google to examine. During this inspection, some other factors or causes of giving your site a penalty, might get noticed.
There is link acquisition, link retention and link removal. If you have two straight months of massive link acquisition, and then three months of little or no activity, that is detrimental. Neither is a mass link removal at the end of the month, which indicates expired paid links.
If there is a glitch in Google's index and also you do lose rankings for a period of time, history has shown that the index usually sorts itself out and rankings come back to normal.
That is all well and good, but what about the loss in traffic? Make sure to bring traffic to your site in more ways than simply the SERPs: blog, PPC, email marketing etc. The more diverse your business is, the better it will likely be able to stand up in the event that rankings are lost for any period of time.
First of all, you want to verify it has been dropped. Your first step is to do a search in Google for site:domain.com (replace "domain" with your site name). If you will find zero results, then your site has been dropped. Next, login to your Webmaster Tools account. Often there will be a warning message.
If your site is listed in Google's index, but doesn't rank for keyword phrases as it once did, then your site probably has been penalized. To verify the penalty, run the search again but this time choose "Advanced Search" and change the outcomes per page from "10" to "100". Google runs on the limit of 1,000 on results, so go to page 10.
Scroll right down to the bottom of page 10 and click "repeat the search using the omitted results included". If your site appears in these results, you've been filtered.
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Note: This article was sent to us by: Keith B. Reed at 02242011
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