Become visible on Google by folowing these tips

Google Visibility Strategy

Hopefully at this point, you've gone through the personal branding process and you know the following:

Your personal brand
Your elevator pitch
Your goals, visions, aims, and so on
Defined your target audience and where and how to communicate with them
Understand how it is you want to portray your personal brand in all communications that you do online

Writing Articles and/or White Papers and Having Them Published Online

You can google "article banks" or even industry-specific journals to find out places to submit your articles. I recommend that you submit to places that will reach your target audience and are niche specific. I have submitted my articles to Ezinearticles.com and my results are usually on the first three pages of my Google results. I write articles for 'YOUnique' - a personal branding newsletter with subscribers who are very much interested in the personal branding process - therefore, I'm writing on a platform that reaches my target audience. Each article I write creates a Google result.

Not only does writing articles demonstrate your knowledge and expertise on certain subjects, but also gives you "pre-qualified" leads. I have had people contact me after reading my article and they were already interested in working with me. I did no cold-calling or advertising directly to these people, but I was able to give them a warm lead about who I am, how I work, and what I know. I have mapped this into my communications plan to write two articles per month - I've already seen the benefits of having just a few articles on the Internet.

Another idea is to be interviewed for an article. Not sure how to go about being interviewed by a reporter? Peter Shankman has a website called "HARO - Help a Reporter Out". You can subscribe to his email list and each day, you'll receive up to three emails (each has approximately 15–30 queries).

If you see a query you might answer, he provides you information on how to contact the reporter and the best practices to use when responding to a request. I subscribe to his emails and have seen reporter requests looking for people in a job search. You can answer those types of queries or queries dealing with your expertise.

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