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Google Visibility Strategy
Hopefully at this point, you've gone through the personal branding process and you know the following:
- Your personal brand
- Your elevator pitch
- Your goals, visions, aims, and so on
- Defined your target audience and where and how to communicate with them
- Understand how it is you want to portray your personal brand in all communications that you do online
Writing Articles and/or White Papers and Having Them Published Online
You can google "article banks" or even industry-specific journals to find out places to submit your articles. I recommend that you submit to places that will reach your target audience and are niche specific. I have submitted my articles to Ezinearticles.com and my results are usually on the first three pages of my Google results. I write articles for 'YOUnique' - a personal branding newsletter with subscribers who are very much interested in the personal branding process - therefore, I'm writing on a platform that reaches my target audience. Each article I write creates a Google result.
Not only does writing articles demonstrate your knowledge and expertise on certain subjects, but also gives you "pre-qualified" leads. I have had people contact me after reading my article and they were already interested in working with me. I did no cold-calling or advertising directly to these people, but I was able to give them a warm lead about who I am, how I work, and what I know. I have mapped this into my communications plan to write two articles per month - I've already seen the benefits of having just a few articles on the Internet.
Another idea is to be interviewed for an article. Not sure how to go about being interviewed by a reporter? Peter Shankman has a website called "HARO - Help a Reporter Out". You can subscribe to his email list and each day, you'll receive up to three emails (each has approximately 15–30 queries).
If you see a query you might answer, he provides you information on how to contact the reporter and the best practices to use when responding to a request. I subscribe to his emails and have seen reporter requests looking for people in a job search. You can answer those types of queries or queries dealing with your expertise.