With the prevalence of Internet users today, online advertising has become increasingly effective because that’s where the buyers are. Online advertising includes placing company information, products, and a description of your apps on online listings and iPhone/iPad application directories, and so on. These listings can be free, but you can often upgrade your presence if you determine the site drives traffic to your business. Banner ads, skyscrapers, or other graphic advertisement can be a great way to drive traffic to your product website.
The goal behind online campaigns is to drive traffic to your website or a specific landing page of your website. Look to place banner ads and paid listings on websites that folks who might be looking for your application would likely visit. Remember that you are paying for the exposure and click-through rates to your website. You must have a compelling offer to entice the click-through to convert to a lead.
Advertising in online communities allows you to get your application some exposure very quickly, but a better way to get online exposure is by getting someone to write a review of your application and post it to their site. Seek out local newspapers as well to write you a review especially if your paper has a technology section.
Advertising on online review sites is also possible but will cost you more money. Many of the big name brands will use ad space on popular iPhone/iPad application review sites.
Your customers should be your biggest fans and you should treat them well to keep them coming back recommending and using your apps. Maintaining an accurate user list or having a way to reach out to your customers is imperative to a successful customer retention program. Selling to an existing customer is far easier and less expensive than obtaining a new one.
Create targeted email campaigns, leveraging your list to do the following:
Treating your customers as if they’re valued will guarantee a loyal customer base for years to come. Establishing registration-based communities allows you to maintain contact with your database on a frequent basis. Having customers register for a blog (RSS feed) is another great way to build your list.
Another way to build a sense of community is to tie your application from the user to the developer. Some apps lend themselves well to developing this type of community. Look carefully at your application and consider ways that you can create a strong sense of community. The more you can interact with your buyers, the more likely they will be to come back and buy more of your upgrades or more apps from you. For example, for certain game apps you can create a leader board. The top three or five leaders can submit their scores from your application to your website drawing people over to your site and creating a sense of community.
Another company has developed an application that helps diagnose problems and recommend the best houseplants for your particular environment. As part of a strong tie-in and sense of community, the creators of this application have provided functionality called “Ask Judy” as an extra feature of the application.
This service allows anyone to send in a photo of their plant with an email to ask questions and get advice about his plant. This helps establish a strong community or link back to the user’s website and gives the user a sense that a real person is answering questions and giving personal advice.
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