The huge benefit of going into an under-served niche is the potential to hit a home-run and create a new market. The drawback on the other hand is that there may simply be no market for this particular topic, or in other words it may be under-served for a reason
If you've done your research,you should know whether a topic has at least some interest, so assuming you've found what might be a gold mine, the question is how do you exploit it? Some strategies for entering an under-served niche are:
When you are entering virgin territory it's difficult to get links because there are no other blogs in the niche. A strategy to combat this is to use related topics to bring the links and then feed those readers into your regular topic.
Look for natural crossovers with blog topics on popular blogs and work on developing relationships with those blogs by submitting links, networking with the operators, and writing guest posts.
If your niche is genuinely under-served, then social media will often work well. Audiences on sites like Digg and Reddit are broad, and submitting links there should find their way to the right people.
Links submitted to social media for an unmet demand also have a higher chance of becoming popular since (you hope) the demand is there but the content is not.
If a niche has limited content but high potential, then search traffic should be a good source of early readers. Develop a site with content that is optimized for search engines and do your best to develop linkbacks using neighboring niches.
In an under-served niche your strategy is centered around building and consolidating a readership that doesn't yet exist anywhere else. This can be challenging if the niche has only moderate potential, but if you stumble on a hit niche that hasn't been tapped, then growth can be explosive.
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Note: This article was sent to us by: Martin Hughes at 02142011
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