The most straight forward position to hire for is that of the writer. For most blog businesses you will work with a set of freelance contributors who submit work on an either casual or regular basis.
Taking content from a writer and preparing it for your particular blog management system can be time-consuming work. Having writers do this themselves is a good way to distribute that work and significantly lessen the site editor's load. To do this may require a bit of training and set-up to get your writers familiar with your particular system, but it's time well spent!
Having a consistent tone of voice and style of writing is essential to creating a solid blog brand. Ask your editor to spend some time putting together a guide to writing for your blog, including any formatting instructions, tips, and guides on spelling and grammar variants.
It's important to reward regular writers and to make it worth their while to contribute consistently. Paying for regular gigs at a slightly higher rate ensures that it's a position that is worth earning and keeping.
How much time and effort you put into working with writers is up to you and your editor. In some cases, working with a writer to develop an article can reap big rewards, particularly if it's a regular contributor who can put those lessons back into play.
On the other hand, if a writer or contributor isn't quite up to scratch, spending time can be more costly than finding a better writer. Discuss with your editor what their feel is about working with writers and what is an appropriate amount of backand- forth to develop a post.
Writer fees will vary according to how specialized the subject matter is, how experienced or well known the writer is, and how much research is involved. For example, a writer for a Photoshop tutorial is going to need to also be highly specialized with Photoshop and spend a lot of time researching and developing the content, so that sort of blog post will likely be quite expensive. On the other hand, a quick news piece that is mostly summarizing a press release would be much cheaper.
For general writing, a reasonable rate to offer is about 10 cents a word. So a thousand-word article would pay US$100. There are cases where you might get by with less, and certainly times where you will need more. However, in my experience this has been a reasonable rate for many freelance writers.
In addition to writer fees, there are also supplemental reasons that can be added incentives. In particular as your blogs become well known, it's not bad to have their names in a writer's portfolio. That said, writers will also expect more from an established blog that is clearly making money, as is fair!
Again, it's important to keep in mind that any numbers shown above are purely based on my own experience. They are not intended as absolute figures in any sense of the word. You should take into consideration the local rates, a person's experience, the job details, and a host of other factors.
The numbers quoted here are purely intended as a guide to help new businesses have a starting point for what might be an acceptable amount to offer. You should always discuss in detail with the person you are hiring, as well as conduct appropriate research of potential candidates.
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Note: This article was sent to us by: Sharon Reed at 02152011
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