Budgets don't usually support dozens of feature articles a week, especially not in the beginning. Even if you're happy with two feature articles a week, it can also help to post posts, in order some filler to keep the momentum going between one feature and another. If your content is very meaty, filler posts are a great way to break them up with something a little lighter.
The key is to make sure that your filler posts, while not as in-depth as a feature article, still serve some purpose and satisfy one of the reader's needs, whether it be education, entertainment, discussion, or just passing on links they may enjoy from elsewhere on the web. Here are a few types of filler posts to consider:
These all serve some sort of purpose for the reader. Filler posts that are useless and obviously exist just to increase the blog's post count don't just fill in the time between feature posts; they cause readers to unsubscribe and damage your reputation.
A link round-up is a list of links to great content you've discovered around the web. The list usually contains a quote from the page you're referencing or a short summary. If you fire up Google Reader to read your favorite sites every morning, this won't create much extra work for you. Those of you who are not avid blog readers will have to forage for links.
The great thing about polls is that they provide you with information about your readers that you can use to come up with content that is more likely to appeal to them.
Ask the Readers are open-mic-style posts where you simply pose a question for your readers to answer in the comments. These posts are similar to polls, but you're giving away the ability to turn the responses into tabulated data in order to obtain more thorough and creative responses.
Initially these posts provide readers with a way to get involved with the site and leave their opinions. As more comments are left, the post becomes a resource in its own right – people who search Google for the question you've posed, looking for answers, will find the experiences in your comments valuable.
If your blog is about teaching people how to do something, you can run workshops that provide readers with a chance to submit their works-inprogress for feedback from other community members. Readers might send in photographs of their projects, and then other, more experienced readers, would give them feedback on what they're doing well and what they're doing wrong.
Quick tips, or a Tip of the Day post, provide simple advice in 250 words or less. This type of content is so short and easy to come up with, but can give readers plenty to think about, that it might just work in lieu of a longer article. This content is also versatile in that it can augment your daily planned content, or fill in for it entirely once in a while.
Articles with a focus on humor are often full-length posts, but they can also make for filler content, particularly in the form of jokes, which are short, easy to read, and entertaining. If you consider yourself to be pretty funny and want to write your own jokes, these pieces are more labor and resource-intensive and require a certain type of writer to get it right, but they're still great filler because they serve to lighten the mood between meatier posts. A valid alternative, though not as good as having your own original humor content, is to find and quote jokes with proper attribution.
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Note: This article was sent to us by: Kenneth Wilson at 02172011
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