The Broadcast Production Coordinator working in an agency is responsible for making sure that the agency’s radio and television commercials are produced. In smaller agencies a production manager or coordinator may be responsible for both print and broadcast production. In others, print and broadcast departments each have a manager. The individual in this position has varied responsibilities depending on the agency and the number of people working in the department.
The Broadcast Production Coordinator works with the copywriters and the creative director in coordinating the production of all broadcast advertisements and commercials prepared by the agency. The first thing the individual is responsible for is developing a budget for producing a particular commercial or advertising campaign. He or she must take all production costs into account when preparing this budget. These might include the cost of actors, actresses, and announcers, film or television production studios, producers, directors, props, location fees, and makeup people. The Broadcast Production Coordinator makes sure that the money paid to produce the commercial is within the proposed budget.
In certain agencies that do not have a casting director the Broadcast Production Coordinator may also be responsible for selecting actors, actresses, and announcers for commercials. The creative director may, for example, indicate that he or she is looking for a women with the “girl-next-door look” for an advertisement. The Broadcast Production Coordinator may hold auditions, put ads in papers or the trades, or call casting companies to find the perfect actress. The individual may hire these people and perform the functions of a payment coordinator. It is imperative that the individual have a working knowledge of various talent unions, their contracts, and minimum payment scales. In this way the Broadcast Production Coordinator can estimate salaries. In some cases the individual may negotiate fees with actors or actresses who will be receiving salaries over the minimum scale or extra fees for the airing of a commercial over a certain number of times. He or she will deal with union members from SAG (Screen Actors Guild), SEG (Screen Extras Guild), AFTRA (American Federation of Television and Radio Artists), and AFM (American Federation of Musicians), among others.
The Broadcast Production Coordinator is required to handle contracts for the talent. Other responsibilities of the individual include dealing with contracts for production studios that will do the filming or taping of the commercials. The Broadcast Production Coordinator may have one or two studios he or she always works with or may investigate new studios. He or she may look into fees for the production, studio capabilities, and house directors or producers. At other times the individual may ask companies for bids as well as professional references. Since the Broadcast Production Coordinator will ultimately be responsible for having the commercial completed on time and within budget, he or she usually chooses production studios carefully.
The Broadcast Production Coordinator schedules dates for the filming of commercials. He or she is told at the outset of the project what the time frame is for producing the commercial. The individual must know the latest possible date for completing the commercial. If expensive broadcast time has been purchased by the media department of a client and a commercial is not ready for airing, the client will lose a great deal of money and the agency may lose the client. The Broadcast Production Coordinator may be in charge of scouting locations for commercials that will not be filmed in a studio. The individual may perform this task or he or she may assign it to another person. The Broadcast Production Coordinator is responsible for checking the availability of dates for the location, negotiating fees, and dealing with contracts. If the location is out of the country, the individual may be responsible for checking into laws, rules, and regulations of the host country.
The Broadcast Production Coordinator is on location during the filming or taping of commercials. He or she oversees the production and makes sure that things go according to schedule. The individual tries to have the commercial done in as few takes as possible, and as quickly as possible. Extra time filming a commercial costs money. If he or she has chosen a good film production crew, there are talented actors and actresses, and the script copy is right, the Broadcast Production Coordinator will have estimated correctly and be able to bring the commercial in on time and either at or under budget.
Once an advertisement or commercial is produced and finished, the Broadcast Production Coordinator is responsible for having it duplicated and distributed. The work schedule of Broadcast Production Coordinators is often hectic. The individual works long hours. Depending on when and where the filming of commercials takes place, this could mean he or she will be working mornings, afternoons, evenings, or even weekends. Depending on the agency, the Broadcast Production Coordinator might be responsible to either the broadcast director or the creative director.
Earnings for Broadcast Production Coordinator vary from job to job. Individuals can expect to earn anywhere from $25,000 to $42,000 or more. Variables will include the size and location of the agency and the experience and responsibilities of the individual. Broadcast Production Coordinators working in larger cities with a great deal of responsibility will have the highest earnings. Most agencies also offer liberal benefit packages to augment incomes.
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