A Car Rental Manager is responsible for all activities at a car (and truck) rental agency, including the rental of cars to customers; selling optional coverages (e.g., insurance), services (e.g., cell phones, a future rental reservation), and logo merchandise (e.g., key chains, baseball caps, coffee mugs, umbrellas, watches, duffel bags, car safety kits, and car repair kits); answering telephone calls and e-mails; responding to customers’ questions; and maintenance of the fleet.
The Car Rental Manager develops (or receives from a regional office) a sales objective detailing how many rental contracts and additional sales they want to make within the coming year. Then, a marketing plan is developed to promote the agency (sometimes in conjunction with other offices of the same rental company and sometimes with the assistance of a marketing company). A revenue and expense budget is developed that includes anticipated rentals and sales balanced against such overhead costs as utilities, staff salaries, repairs, and taxes to assure profitability.
Although the local office may have sales agents who visit local businesses, the Car Rental Manager may also make sales calls. The manager may also be required to negotiate all contracts with outside vendors of gasoline, auto repair parts, and office supplies.
A fair amount of time is spent on administrative duties, including interviewing, hiring, training, career coaching and management, performance reports, supervising, and firing employees. Such employees are sales agents, administrative staff, and repair and maintenance technicians.
The manager or an assistant handles and tries to resolve all customer complaints. The manager must also handle the rental car inventory, coordinating the movement of cars among offices to assure the most efficient use of the rental car fleet. Because car rental agencies can be open 24 hours a day at busy airports, night, weekend, and holiday work can be expected.
Salaries range from US Dollars20,000 to US Dollars35,000, plus bonuses for office performance above goals. Benefits may include health and life insurance, retirement account and investment opportunities, vacation and sick leave, free uniforms, and discounts on travel, including car rental and accommodations. Managers usually receive a company car and may receive tuition reimbursement and a car purchase/lease plan for family members. Relocation expenses are rarely covered.
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