The good thing is that advertising via your tweet stream can be achieved, and when it is done right, your followers will likely be thankful that you've brought a particular product or service to their audience's attention. How would you be able to proceed confidently in this endeavor by your own efforts? Here's how:
Keep the advertisement relevant to your tweet stream. Clearly identify the ad post as what it is - an ad. Consider starting the content with "ADV:" or "Ad:" so that your followers will recognize the content as an advertisement. Why? Remember that Twitter is based on honesty and clarity. Scant few will begrudge you for popping in an advertisement from time to time, since the vast majority of users recognize that a business must make money to remain solvent.
When you insert the "ad flag" into your ad tweets, you help your followers easily see which messages are sales-related and, in doing so, show your respectful engagement with your audience. Tweet your ad message several times over the course of the day to ensure that the majority of your followers view it. Remember, it's to your benefit to expose as many people as you possibly can to the ad.
Provided you possess an active tweet stream, tweet the ad 3 times a day for no more than three days in a sevenday stretch for best results. You're free and asked to modify these guidelines if you are gaining improved response from your followers, but I urge you to definitely start out cautiously. Now that you understand some key ad-tweet guidelines, read with the following list of precautions to get a better idea of what to avoid whenever you engage in active advertising within your tweet stream:
Don't tweet too many ads, nor in the event you tweet any one ad too often. Remember, tweeting should be about healthily and respectfully engaging with your followers. No one wants to be beat within the head with incessant advertising. Typically, consider limiting the look rate of your ads so that they're tweeted no more than once for every twenty-five to thirty tweets.
Do not let the ads being "buzzkills." If the dialogue is flowing fluidly between you and also your followers, don't unceremoniously stymie the conversation's natural momentum using the Twitter equivalent of "And now a word from our sponsor." Craft ad tweets as cleverly as you craft your regular messages. Attempt to make your ad messages fun, upbeat, as well as entertaining, and insert them only at appropriate moments inside the dialogue.
Avoid using third-party ad-insertion services. There are many sites that have emerged of late that promise to help you effectively monetize your Twitter activity if you allow them to monitor and insert ads within your tweet stream. Generally, teaming up with these third-party ad-insertion services is a bad idea - unless, of course, you find one that is willing to provide you with active engagement and control over the ad content before any ad is inserted.
Typically, though, these third-party services cannot give the focused attention to your business methods and interactions in the same manner that you can - and that your followers have started to expect from you. For this reason, be wary of turning within the keys to another ad-insertion service. Instead, work with Twitter's on-site advertising function when it's launched and ready to use.
Remember your promise to your followers. Remember, you are on Twitter in order to talk to your audience, your customers, in a means that you yourself would like to be engaged. Do unto them as you wish to have done unto you. If you are considering posting an ad or ad stream that is annoying to you, it certainly will be annoying to your followers.
If you find yourself agonizing over if you should unleash a particular ad or ad stream upon your followers, chances are you've already received your answer; don't do it. Don't abuse your followers with any content of any sort that is even remotely obnoxious.
Because Twitter offers a method of outreach and connection that previously was not available, it makes sense that businesses and individuals alike are harnessing the tool to generate revenue through advertising. However, if you choose to implement an advertising strategy on Twitter, continue but be careful and at all times incorporate skill and smart thinking into your advertising outreach efforts.
Whenever you perpetually consider how your followers might respond to advertising content - that is, products and services that are now endorsed by you - within your tweet stream, you will maintain the clarity of purpose, vision, and responsibility to do what's best for your customers and your business.
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