Casino hotels usually have public relations and marketing departments. Depending on the facility, there may be one or more Hotel Publicists working within the department, as well as Publicists who handle the publicity for the casino.
The major function, of course, is to publicize the facility. This often overlaps with the duties of the casino publicist or marketing people. The individual is responsible for developing and writing informative press releases about the facility. The Publicist also prepares press releases regarding special events and promotions of the casino hotel.
The Publicist may also be responsible for either taking photographs or arranging for photos of the hotel, as well as special events and promotions that take place at the casinos. The Casino Hotel Publicist also puts together fact sheets and develops press kits about the facility. These will be provided to the various media. The casino Hotel Publicist also works with travel agents. The individual may work with others in the department, setting up “FAM” or familiarization programs. These are designed so travel agents visit the facility and then recommend the hotel to their clients. The casino Hotel Publicist is generally responsible for publicizing events and celebrities that bring bookings to the facility or just keep the name of the hotel in the public eye. The casino Hotel Publicist often works with publicists for entertainers appearing in the facility’s showroom. They also work with publicists of sports figures, such as world champion fighters starring in boxing shows at the hotel. Other duties of the casino Hotel Publicist may include:
This depends on a number of factors, including the geographic location, size, and prestige of the specific casino hotel, as well as the experience and responsibilities of the individual. Generally, those with the most experience working in larger, more prestigious casinos hotels in the gambling capitals earn the highest salaries. Employment prospects for casino Hotel Publicists are fair.
The greatest number of employment opportunities are be found in Las Vegas, Reno, Laughlin, Lake Tahoe, Atlantic City, Biloxi, Baton Rouge, New Orleans, and Detroit. Other regions hosting Indian gaming and land-based or riverboat gaming facilities offer additional opportunities. As more areas begin to legalize gambling, more opportunities will become available. Casino Hotel Publicists may advance their careers in a number of ways. Depending on career aspirations, people may find positions as the assistant director of public relations, public relations manager, special events assistant director, or director. Some people may also move into the casino marketing area. Experience and additional training are generally required for career advancement.
While every position does not require a college degree, one is recommended. Good majors include journalism, public relations, marketing, communications, English, or liberal arts. Courses, workshops, and seminars in publicity, writing, and the hospitality industry are useful. Special Requirements Depending on the specific state and casino, people may be required to be licensed by the state. Experience requirements, like educational requirements, vary. Most employers require or prefer individuals to have some sort of experience writing or handling publicity or public relations. Some casino hotels may have training programs or internships for those with no experience.
They should enjoy working with the public and be outgoing, articulate people. Those interested in learning more about careers as casino Hotel Publicists can obtain additional information by contacting the Hotel Sales and Marketing Association International (HSMA), the Public Relations Society of America (PRSA), or the human resources departments in casino hotels.
1. Get your foot in the door of a casino hotel. Most promote from within. You might have to start as a trainee, but if you work hard, you will move up the career ladder.
2. Stop by the human resources departments of casinos and inquire about job openings. You might also consider sending a résumé and a short cover letter.
3. Jobs may be advertised in the classified sections of newspapers in areas hosting gaming. Look under classifications such as “Hotel Publicist,” “Casino Hotel Publicist,” “Publicist,” “Public Relations,” or “Casino Opportunities.”
4. Check out casino and casino hotel Web sites. Many list openings on their sites.
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