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Casino Marketing Coordinator Job
Casinos put a great deal of emphasis on their marketing programs to increase their market share and profitability. The casino director of marketing is expected to develop programs to market the facility effectively. The marketing program often consists of a great many promotions, special events, player parties, and tournaments. Marketing efforts also include bus programs, junkets, and player development promotions.
Casino Marketing Coordinators assist in handling many of the details of these events and programs. For example, Casino Marketing Coordinators help set up the parties and other functions held for high rollers, slot tournaments, or V.I.P. guests. People work under the direction of marketing managers, supervisors, and administrators. Casino Marketing Coordinators are required to handle a great deal of the clerical work associated with this department. For example, they may be responsible for collating direct mail brochures and letter responses directed toward prior or potential customers. People must also prepare direct mail pieces for distribution. Marketing Coordinators are responsible for inputting a variety of data into computers for use in the marketing office. This may include names, addresses, and phone numbers of customers who call, visit, or fill in forms from advertisements. Casino Marketing Coordinators may be required to input and tabulate data regarding specific programs and promotions the marketing department has held. This information will then be used to analyze and track those that have been effective or ineffective.
The Casino Marketing Coordinator handles the phones in the marketing office. The individual answers questions from callers regarding upcoming promotions and special events in the casino. The Coordinator additionally is responsible for sending callers information and mailings on specific promotions upon request. The Casino Coordinator might also be required to make calls to customers to see if they are attending functions or to tell them about upcoming events in the facility. Other duties of the Casino Marketing Coordinator include:
- Tabulating questionnaires and other research
- Inputting data regarding player tracking
- Assisting in player tracking
- Sending invitations to customers for events, promotions, parties, and other functions
Casino Marketing Coordinators earn an hourly wage ranging from $8.00 to $16.00.
Wages may run higher; factors affecting earnings include the geographic location, size, and prestige of the specific casino, as well as the experience and responsibilities of the individual.
Every casino, no matter how small, has Casino Marketing Coordinators.
Casino marketing is extremely important to all casinos, so employment opportunities are good for Casino Marketing Coordinators. The greatest number of jobs are located in the gambling capitals and other areas hosting larger casinos, including cities such as Las Vegas, Reno, Laughlin, Lake Tahoe, Atlantic City, Biloxi, Baton Rouge, New Orleans, and Detroit. Other areas with land-based or riverboat gaming facilities offer additional job possibilities. As legalized gaming expands throughout the United States, opportunities in other locations will become available.
Casinos like to promote from within.
This is a great position to start with if you are interested in casino marketing. Casino Marketing Coordinators may climb the career ladder by promotion to casino marketing supervisors or marketing office administrators. With additional education and experience, people may move into other positions in the casino marketing area.
Casino Marketing Coordinators are often trained on the job.
Most casinos and casino hotels prefer their Marketing Coordinators to hold a minimum of a high school diploma or its equivalent. Many casinos help people who do not have the minimum education obtain a GED. Work experience may be accepted in lieu of education.
People in this position generally are required to be licensed by the specific state in which they work.
In most casinos, this is an entry-level job.
Any experience in marketing, gaming, or the hospitality industry will be helpful. There is a great deal of customer service needed in this job. Marketing coordinators should be detailoriented people. Excellent telephone and communication skills are necessary. Office skills such as data entry and typing are also mandatory. People should also have computer skills. Additional information regarding this career can be obtained from gaming institutes, academies, and schools, as well as casino and casino human resources departments.
How to get the Casino Marketing Coordinator job
1. This is a good position to get your foot in the door of casino marketing. Learn what you can, get some experience, and move up the career ladder.
2. Jobs are often advertised on casino job hotlines. These are recorded messages put out by casinos announcing current job openings as well as required skills. Call individual casinos to get their job hotline phone numbers.
3. Openings may be also advertised in the classified sections of newspapers in areas hosting gaming. Look under classifications such as “Casino/Gaming Opportunities,” “Casino Marketing,” “Casino Marketing Coordinator,” “Marketing,” or “Casino Opportunities.”
4. Stop by casino human resources departments and inquire about job openings.
5. Look for casino job fairs in areas hosting casinos.