In the physical world, you can distinguish a business due to the structure, window displays, or signs. You can tell that a bank is really a bank, or a clothing store is a real clothing store.
In the Internet, however, it's an entirely different story altogether. Your domain name may be the only clue to your online business. You don't have visual clues: no location, no look, with no store design. Instead, users need to type in a word or a set of words to reach your site. Your prospective visitor has no method of knowing what your site is all about until he/she finds it and reads its contents. Or that Excite is a search engine?
Your domain name can spell your success on the Internet. A great domain name is the greatest asset you can ever have. It may make your business stick out in the crowd, or just float aimlessly in space.
The need to provide immediate clues for an online business resulted in the prevalence of generic domain names. Generic names instantly provide the user by having an concept of what a business is about, what to expect and look for in a website. For example, Etoys.com is a toy store.
The temptation from the generic name continues to be so powerful; that some companies even paid ridiculously high costs to get the name they want. The domains Loans.com and Wines.com were both bought for USD 3 million each. Telephone.com was acquired for USD 1.75 million, while Bingo.com sold for USD 1.1 million.
However, generic names do not really create the buzz that you'd like surrounding your website. Branding has always been about proper names: McDonald's did not name their store Hamburger. Hertz is not called Rental car. FedEx isn't Mail Carrier. Kodak is not Photographs. Microsoft is not Computer Software. For better branding results, your domain name should be memorable and simple to consider. Remember the tips below when designing a domain name.
Domain names could be registered through many different companies (referred to as registrars) - all of the these businesses is available at ICANN: http://www.icann.org. You can register for 1 to Ten years - prices can vary anywhere from USD 10 to USD 20 each year. Most web hosting companies, as explained later, will handle the registration process for you, but make sure that you're properly listed since the owner of the domain when it's registered. If you have registered a domain name for a specific period, make sure you renew it in time. You can be amazed in the number of cases, where webmasters have let a domain name slip by should they have not renewed in time.
At some point while you're building your website, you're going to need to purchase another domain name. This is actually the address that users type into their browsers to achieve your site. That takes about five seconds, and depending on the name you want and whether other people owns it, it won't cost you more than a few bucks.
But domain names will also be a chance to make some easy money. I'm not referring to Internet real estate, in which you buy up good names and sell them on for any profit if you don't have into that now, forget it. The bottom's fallen out of the market and the best domains are long gone. I'm referring to expiring domains.
Thousands of webmasters invest time, effort and money to advertise their website and build up traffic. Most of them then weary and move ahead, leaving their site active. That means that whilst they still own the domain, they are not actively promoting it. However they don't need to. All of the automatic marketing systems they've put in place continue to be bringing in traffic. The site runs itself.
Now, at some point the ownership of those domains is going to expire. If you snap up those domains once they are available back onto the market, you've got a pre-built stream of consumers. You can either rebuild the site, or redirect the visitors to your domain. You can setup an affiliate program get paid for users another person paid for. It's that easy.
You will find loads of options, and lots of easy methods to make lots of money with hardly any effort. Opportunities such as these are everywhere.
Websites such as www.expiredtraffic.com or www.deleteddomains.com really do all the legwork and let you reap all of the rewards. Expired Traffic even has an affiliate program and www.snapnames.com allows you to back-order a particular domain name. Do be careful when utilizing other sites though. There are some swindlers available that will sell you subscriptions, offer you outdated lists, take your money and keep the good domains for themselves. It happens, and there's little point in taking a chance when www.deleteddomains.com does such a congrats.
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Note: This article was sent to us by: Zack Errols at 03162011
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