One huge advantage of a company blog is that the blog enables you to establish a public face for your company, brand, or product. Rather than remaining a faceless, soulless corporation or empty brand, your blog lets you connect to customers on a person-to-person basis. In essence, you put a human voice to your company or product.
Consider two companies, one having a blog and one without. The organization without a blog appears like every other company online, providing the same benefits and promises as its competitors. "We possess the lowest prices, we have the best customer service, we're open Twenty-four hours a day, blah blah blah." You've heard it all before, and who really cares? There's without any differentiation between this site and the competition.
The company that has a blog, however, can make exactly the same claims but augment them with real-world comments and experiences especially if employees from throughout the company are adding to the blog. "Hi, I'm Aaron, and I'm really looking forward to the new snow tires we're offering this season. They give great performance in the mush, and also the tread lasts 50% longer than other brands."
See what you get from the blog? Instead of boring facts and numbers, you get an individual experience. Aaron clearly is passionate about what he's doing and describes the new product in a way that standard copy just can't do. Customers get the reality but with an extremely human spin. Putting this personal face on your company or products inspires more customers to buy what you're selling.
Customers like the personal approach, so they'll probably like Aaron and his blog posts and, by extension, they'll such as the products that Aaron blogs about. It's an excellent form of promotion, not really advertising, that doesn't cost much but generates impressive results.
A blog can also help you establish your company (or perhaps a person within your company) as an authority in your industry or simply the place to come for the latest news. A business can also use a blog to address potential issues before they become big problems. Again, it's the human face thing. If you get a real human being in front of the issue, you can probably defuse things before they get bad.
basis, obviously, but it can make your blog a go-to site for those interested in specific industry buzz. Let's begin with the facts first posting the facts, that is. The idea here is using your blog to disseminate news relevant to your company or product. Not only your own press releases (in fact, never your own press announcements how transparently self-serving!), but rather honest-to-goodness headline news from your particular industry.
That which you end up offering, then, is a blog chock full of news headlines, articles, and links that provide unique value to a specific customer base. Interested customers visit your blog on a daily basis for the latest news or subscribe to the blog's newsfeed to have the news sent to them automatically. In either case, you get in front of your customers on a regular basis and establish your company as an authoritative source for news along with other important information.
You can also establish your company being an authority by looking into making news. Here I'm talking about the new and unique content you provide via your blog. This can be detailed information about new products or industry developments, it may be hands-on advice or instruction on how to use a give product or execute a specific task, or it may be pure opinion about issues of great interest to your customer base. In any instance, your blog becomes an important source of information for customers who're interested in whatever it is you're blogging about.
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Note: This article was sent to us by: Joseph Thompson at 03192011
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