Homeowners often believe that the home will be shown primarily by the listing agent or the listing office. This is seldom true. A good agent may work with five to ten active home buyers at any given point in time.
The likelihood that any of the agent's buyers want a home of your style, your size, and your decorating style in your neighborhood and school district is not very high.
Some of your agent's marketing efforts will bring potential buyers to your agent that may like or love your home. More likely, however, is that buyers will see the ads on your home and call the agent they are already working with.
Advertising and marketing by your agent doesn't necessarily mean he or she will show your home more often, and just because your agent isn't showing your home doesn't mean he or she is not working to find you a buyer. The fact that you are getting showings is evidence that the marketing plan is working.
If you have selected a good real estate agent, he or she will call you with feedback on showings. If your agent doesn't call, call him or her and request feedback. If you're selling on your own, ask buyers for their opinion of the home.
Find out what buyers liked about the home, what they didn't like, what they would change in order to sell it, and what they think the eventual sales price will be. What buyers liked about the home is a good way to determine what buyers feel are the most positive attributes of your property. You can then use that information in your marketing.
What a buyer didn't like may allow you the opportunity to correct the deficiency prior to the next showing. If you ask what a buyer would change about the home, you can possibly get into his or her head and see how someone else views your property.
What buyers expect the selling price to be will give you an idea of how the buyers compared your home with others in the neighborhood.
Beware of the feedback "We thought your home was well priced." They didn't buy the home. They may be trying to be polite to you.
Research shows that between one- and two-thirds of buyers who view a home will buy one within thirty days. If they are not buying yours, they are buying a competing property.
Your home will not appeal to every single buyer, but if you find that you have twenty-five showings and no offers, you are probably being compared unfavorably to other homes in the market.
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