If you include a blog as part of your website or simply run a freestanding blog, you need to optimize that blog for search. Fortunately, most blogs are structured in a means that is very simple for the search crawlers to crawl. For their natural hierarchical structure, search engines like blogs a whole lot.
You see, a blog are few things more than a database of information the blog postings themselves. The information in the database is displayed on a static page template, which results in the blog page readers see in their web browsers. You need to optimize both the data in the database and the layout and content of the template.
The first thing to pay attention to is your blog's template, which defines how blog posts are displayed. The template also contains the content that surrounds the blog posts themselves the blog title and description, as well as everything displayed in the blog's sidebar.
As with traditional websites, keywords are essential to optimizing your blog. Once you decide on the keywords and phrases that reference the primary topics of your blog, you need to insert those keywords within your blog's descriptive text which, ideally, should appear high on your blog page, probably directly beneath the name of the blog.
It's also wise to place important keywords in the template's <TITLE> tag, <META> tags, and in all alternative image text. It's these keywords that search engines search for when they're indexing blogs; the more prominent and relevant the keywords in your blog, the higher your blog will appear in the search engine's results.
You also need to take a glance at your blog template to determine how it handles the display of your blog posts. In most blogs, web site defines that the title of the blog post links to the full text from the post. You need to make sure that the titles of your posts actually are links so that search engines get the link in the title to the post.
Not all blog templates do that by default. Finally, look at the contents of your template's sidebar. To get your blog and blog posts noticed in social media, you want to add "quick add" buttons for major social bookmarking services and social media sites. If you can, configure your template so that these buttons are automatically put into the bottom of each blog post as well.
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Note: This article was sent to us by: Gary Brooks at 03142011
1. Total words to use in a title and meta description
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