For a blog, a brand includes the name of the blog and its logo

Brand

A brand is a collection of elements that help define what your product is. For a blog, a brand will include the blog's name, its logo, the tone of voice and style of writing, the types of articles, the look of the website, the imagery it uses, the way it markets itself, and even the style of headlines!

Creating a brand for a blog

When you create a brand for a blog it helps readers remember who you are, what you stand for, and how to find you.

If the brand is representing a great product – like a blog readers enjoy – then the brand provides the handle to recommend the blog to friends, to link to from other sites, and provides leverage that you can then use to create other products and services.

The brand is your label

People naturally categorize their experiences of the world, and a brand is a label that they can attach to something when doing so. Strong brands representing good experiences are very powerful, particularly as they can be applied to new products and still carry all the connotations of the brand.

That's why Apple can release a new product and have everyone excited about it, even if they've never used or experienced the product first-hand.

Take for example the prominent tech blog brand TechCrunch. After starting out in 2005, founder Michael Arrington has slowly built a company and leveraged the brand to create other blogs such as CrunchGear and MobileCrunch, events like the TechCrunch 50 and the Crunchies, services like startup wiki CrunchBase and job site CrunchBoard.

They've even started venturing into products with a short-lived tablet PC called the CrunchPad, and research papers from TechCrunch Research.

Avoid mistakes

Why would anyone use all these products and services, or go to those events or read those blogs?

Because they've already connected with the TechCrunch brand and come to trust and know it. Make no mistake, branding can be very powerful, and it's important to take it seriously early on so you can build on your business later.

1. Wordpress Social Networking Plugins
Social Networking Plugins The social Web is a concept, and you’ve got a ton of profiles to the leftand right. Each social bookmarking tool has its own sub...

2. Wordpress SEO and Search Plugins
SEO and Search Plugins What’s good SEO and what’s bad is hard to tell, except for the basics of course, which are pretty much agreed upon. The whole...

3. Working with Image Galleries in Wordpress
Fun with images It’s said that a picture is worth a thousand words. Or maybe it speaks a thousand words, I’m not sure. The point is that an image ...

4. Making the Most of Image sharing Services in Wordpress
Making the Most of Image-sharing Services For sites running on limited hardware or shared hosting accounts, it may be crucial to save on both space and bandwidt...

5. Show off Your Twitter for Wordpress
Integrating the social web Before digging into the various techniques used to display and connect to the social Web, it is important not to forget the most ob...

6. How to do lifestreaming with WordPress
Lifestreaming with WordPress Lifestreaming is a term commonly used to describe the mashing up of everything you do online. A bit presumptuous, perhaps, to assum...

7. Social Web Submit Buttons plugin Worspress
Social Web Submit Buttons The social Web is certainly a big consideration when working with editorial content today. While search engines can trickle in visitor...

8. Wordpress Hosted Comment Solutions
Pimping the Comments With the addition of threaded comments in the WordPress core, and the excellent CSS styling options that are now available, as well as the ...