Get a celebrity to attend your PR event


For several years now Britain has been in the grip of a celebrity fever. People who have made even a couple of appearances on TV are accorded celebrity status, and invited to appear on various "celeb" shows.

Being famous for being famous is nice function if you can get it-and they usually charge plenty for appearances at PR events.

Having a celebrity at your event will of course increase its visibility and improve the photo opportunities, but at a price: even D-list celebs are pricey, and celebs have the further disadvantage of being occasionally difficult to work with-many are unreliable, demanding, or lackluster when they do appear. But what's the alternative?

Some people are born lucky. They look like someone famous. Looking like Pierce Brosnan or Jennifer Lopez might be an excellent thing in a nightclub or when speed-dating, but it also means that the person can make a great living appearing at PR events.

The price is clearly an excellent deal less than hiring the real celeb, and also the lookalike is more most likely to take a professional attitude towards the whole thing. Some lookalikes practice sounding like the real celeb, and all will turn up dressed appropriately.

Obviously you need to be clear that you have hired a lookalike-you can't pass them off as "the real thing" no matter how much they resemble the celeb-but lookalikes have great potential for humor, and also make a great photo opportunity.

Produce something with impact around the celeb. Try to choose someone who is in the news, in specific if they have some connection with your industry. This idea is "just for fun"-it livens up your event, it isn't the event itself.

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Note: This article was sent to us by: Serena Greane at 01242011

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