You do not need a number 1 and number 2 listing get the prized "double listing" in Google as they can occur anywhere. Here is the "secret": You need two pages which rank both on the same page in Google. There you have it.
How can you check if you are close? Just change your preferences in Google to show 100 results per page and then perform a search (Ctrl+F) for your domain name and if the second page you want the "double listing" to show up for is in the best players, it will display.
You know how much work you really have to do in order to get it on the same page as your original listing. This may dramatically increase your click through rate, and you can get the entire process done in Half an hour or less.
Testing has proven through the years that the Title Tag has lost a lot of its power and the real power is incoming links when it comes to ranking well in Google. When you discuss links, it's not always about external links. Don't forget the true power of internal linking, which is the backbone from the SEO in a Box technique, since it plays right into the strength of your site when seeking that double listing.
Check if you have a second listing in the Best players. Create a new page on your site about the subject with a more specific angle. Verify the Title tag is compelling and contains the target keyword phrase the beginning of the Title and that it's DIFFERENT than the page currently ranking. Why? The prevailing concern that for internal duplicate content is similar or near-similar Title tags.
Perform a link exchange between the two pages using the same anchor text you want to rank for on pages. This will help "solidify" the relationship between the pages and help the secondary pr better. Use the power of internal links by using the "SEO in a Box" technique to find which pages of your site or most associated with the topic you are trying to get the double listing for, and then focus the hyperlinks on the secondary page.
Write a blog post on the blog that gets its blog posts indexed exactly the same day they are posted. Incorporate a link to your secondary page with the anchor text you are targeting. This is often your own blog, a guest post on another blog, or perhaps a new blog you create. Write an article and submit to a few article directories including EzineArticles. com. Make sure one from the links you include is one to your secondary page with the targeted anchor text.
Many article submission sites won't let you post html in your article. What this means is the link at the bottom of your article won't have your typical anchor text included. When you create your second page, name the file the keyword that you would like it to rank for. - www.YourDomain.com/ Keyword-Keyword.html.
The anchor-text will be the URL, that will include the keyword phrase having a dash between each word. Search engines treat dashes as spaces, therefore the anchor text would be seen by the search engine as "keyword keyword" just as you intended by having an HTML tag.
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Note: This article was sent to us by: Keith B. Reed at 02242011
1. Total words to use in a title and meta description
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