Giveaways are effective for bringing traffic, but if you truly want to get the most of your giveaway, then it's good to ask for something in return. Perhaps the best example of getting your readers to do something, is to ask them to sign up to an email subscription in return.
This is easy to do for the reader who simply agrees to get the odd promotional email from you, and leaves you with another asset: an email subscription list that might be good for, say, affiliate marketing.
The price the user pays is a fair one – a free product in exchange for the right to include them in your community. If they unsubscribe the day after they receive the prize, that's fine – most people won't, and for each contest or giveaway you run, the number of people who sign up and stay signed up will exceed the number of people who do not.
If you are creating an email subscription list, a great affordable tool to use is Aweber, which allows you to set up auto-responders. This means that when the user signs up their email address, the first email they receive comes almost immediately. You can place the download link for your freebie in this email thereby ensuring that only people who subscribe get the freebie.
Affiliate marketers love to create email lists because they are great for maintaining an ongoing conversation with the subscriber. If for example you create an email list where readers get a free e-book on blogging, you then know that those people are interested in blogging. You could then, for example, start sending them occasional emails with special offers for blogging products.
If you are delivering great value in a giveaway you'll want to spread the word. Particularly if you are giving away free items to one and all, people will want to link out to your post, tweet about it, and share it with their friends. Of course, social media won't suddenly spring into action all on its own. You have to do a few things first! Here's a checklist to follow:
There's an obvious pattern in this. It's about communication and the propagation of ideas. Nurture your online relationships and this will work out for you.
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Note: This article was sent to us by: Ethan C. Moore at 02172011
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