Here are some ideas to help you get started using social media to establish a presence in your community and become a positive influence:
Start soon to establish a presence You cannot launch an application and hope to be known in your community a day or week later if you have never visited them or made a single posting. Building up contacts and friends takes time in the real world and it’s the same online. If you have not done so already, sign up for a few sites such as Facebook, Twitter, and iPhone/iPad application blogs that pertain to your type of application. Do this before you even start coding your application if possible, and you’ll be ahead of the game.
Actively participate To be seen you have to post comments on a regular basis. Join groups and discussions that are focused on your type of application. Be helpful in your posts with information that others will find valuable. After you have become established, you can begin to talk about your application if you have posted it to the Application Store.
If you haven’t posted your application, you’ll want to be careful about how much information you disclose so your idea doesn’t get copied in full. Chances are very good that someone is developing a similar application anyway but not exactly like yours.
Pitch bloggers and influencers Over time you will have a greater degree of comfort asking bloggers to discuss your application in one of their blog posts. This is one of the fruits of having a relationship with people on the Web. An influential blogger can help your sales tremendously if his blog is widely read or the post is picked up by other bloggers. If your blog post is mentioned by Digg, for example, you could see sales of your application skyrocket.
Write an article or two about your area of expertise If your area of expertise is jewelry making, then write an article offering tips and advice about jewelry making. If your expertise is finance, then give people some good financial advice with no strings attached. People love articles framed around “10 tips” or “Five Reasons Why...” These types of titles peak our curiosity, and we want to read more about it. At the bottom of your article you can post your contact information and your product website and maybe the link to your application if you’re lucky. Always ask the editor of the publication what they will allow you to post at the end of your article.
Offer to write a guest blog Once you get to know a few bloggers and have established a report with them, you can approach them to write a guest post for their blog. Many bloggers will agree to let you do this.
Why? Because, often they are looking for ideas and ways to beef up their blog posts. Having a guest blogger gives his blog a shot in the arm and creates additional interest from his readers.
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