First of all, go to ODP or Yahoo! There you can find your competition, and perform a backlinks check on them. Where are they linked? Sites that link to the ones you compete with are the ones you want to contact. If a site is already linking to competing sites, they're probably prepared to link to your site too. Create a great offer either to replace the competing link or share space with it.
I recommend using Yahoo! instead of Google, since Yahoo! shows all of the backlinks in their index while Google shows merely a sample. I have found SEO Elite to be a very useful tool.
When sending link request emails, be brief. Make it obvious you've seen their website and that you're not sending a spam email. If possible, find an error on the site and mention it in your email. The simplest way to do this is to check their website with a bot for broken links. Most sites may have a few and you can politely mention these phones the Webmaster like a "way in". Anytime you help a Webmaster, they should be more than receptive to your offer.
If you don't hear back inside a week, pick up the telephone and talk to the Webmaster. You'll be surprised at their reaction. It is almost always very positive.
Offer to "article swap" with your link partner. Include your comments in the article (in another color to distinguish authors). Disagreeing using the author is okay. It's more important for you to voice your opinion and be loyal to your visitors since your link partner won't ever buy from you. Of course, use good judgment. You won't want to offend or lose your new contact. · Another effective method is body text link exchanges. Linking in the body text is extremely effective with Google.
Verify all links quarterly for quality and ensure they're still live. Make sure to remove links to any site that may hurt your rank. A site that places your link on a page with 100 or more other links and is NOT an authoritative site. Based on Traffic Estimate, if your site isn't bothering least 30,000 visitors monthly, consider dropping the link or moving it down the page. Target links for traffic first and link popularity second.
How come Google give different backlinks count using the different syntax options? Google uses current backlink information for every site in its index, but it doesn't show you the current information. A specific item is often 2-3 months old.
Prepare your brain for this: Google has publicly stated that it counts some links that do not show in the backlinks count and count some links that do show in the backlinks count. Confused? It is a downright riddle. Basically, Google is possessive from the real link count on any website. Even if you go into your Webmaster Tools account, you will not see the true number.
Why the paranoia? It's a business decision. Unlike MSN and Yahoo!, Google prefers "quality" links. Exactly what does Google consider a quality link? Ah ha! That is precisely why Google guards links - they don't want you to know. That is why they don't make their "criteria" for accepted links public. When the information were public, testers much like me would figure out their criteria fairly easily.
Let's return to "quality links". According to Google engineers, a "quality link" is one that is on the page with a solid PageRank of 4/10 or over. A page that Google engineers see as a PR4 might show on your toolbar as a PR0. They have the current data and you do not, which is the problem with their statement.
There has been many times when I approached a website owner with a PR0 site, gave them some tips, received a link, along with a year later their rank darted up to and including PR7. Where is my link? It's on their home page. That's a quality link, right? Now, basically targeted sites with "PR4 or better" that opportunity would be lost.
Conversely, if I saw a site that was low quality, but had a PR5, would I'd like a link from it? No! I want to surround myself with quality sites because my testing indicates that the majority of high PageRank, lowquality sites lose their PageRank overtime, making the benefit of linking with them virtually immeasurable. I recommend using Yahoo! Site Explorer to determine the number of links to your site. To actually get aggressive, I suggest SEO Elite.
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Note: This article was sent to us by: Keith B. Reed at 02242011
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