For larger companies and several smaller ones the best approach is to hire some other firm to create your site. You'll need to spec the site in terms of what you need to see and provide, but then you let the web design firm take it from there. They have employees to handle all of the design and technology stuff; some may even help you provide content for the site.
The important thing thing is, they know what they're doing. They've tried it hundreds of times before, so that they don't have to reinvent any wheels. You simply tell them what you want, and they get it done for a nice fee, of course. But for a lot of companies, this is probably the best way to get the site you want. Enlisting a professional design assumes another meaning, of course, if you have a large staff of design, technical, and content experts already available.
If your company is large enough that you can form whether a permanent or a de facto web design department, then you can create a professional website in house, no consultants and outer firms necessary. Bear in mind, however, that once you get the website up and running, these staff members won't necessarily be liberated to return to their previous duties because there's a lot of ongoing work essential to keep a sizable website up and running every day. That temporary web design team risk turning into a full-time web hosting department.
If you decide to go with an outside firm to create your website, how much should you spend to get it built? Associated with pension transfer marketing activities, everything depends. If you're going low-budget, you can hire a local guy to complete the work for you personally. In this instance, low-budget means several thousand bucks, although you probably get what you pay for.
If you visit an experienced web design company, you'll get a little group of designers focusing on your project. You'll also spend a minimum of USD 10,000. Again, though, you get what you pay for.
Then there are the big agencies that offer womb-to-tomb web services. These people provide an entire team of experts, nay, a veritable army of designers and copywriters and tech gods. They'll not just design your site, they'll write the copy, provide SEO services, and buff your nails and wax your car simultaneously. Though you'll get lots of handholding and pretty project handouts, you'll also spend north of USD 50,000 for that experience.
You can also design your site in-house, obviously, providing you have the staff designers, copywriters, and the requisite HTML code jockeys and that these folks don't have other things to do for a few months. All things considered (and expensed), however, don't be prepared to spend less in house than you would by losing sight of house.
Nevertheless, you decide to proceed, know that your initial expenditure won't be your last expenditure. You'll need to maintain spending, month after month, to keep your site up and running and to ensure that it stays updated for new products and campaigns and such. In fact, you'll probably spend twice as much per year on maintaining the website as you did to build it. That's only the way it goes, so you better plan for it.
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Note: This article was sent to us by: Alain Dosslen at 03132011
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