Today, people are going to google you before interviewing you or deciding if you are the right person with whom to do business. So, we need to get a baseline of where you fall in the quadrant of digital distinction. You want to understand what sets you apart from your competition (i.e., your personal brand) and how to build results on Google that are branded and relevant to your area of expertise.
Reach Communications has developed a free tool called the Online. Use Identity Calculator to help you determine if you are Digitally Disguised, Digitally Disastrous, Digitally Dabbling, or the coveted Digitally Distinct. First, you will be asked to enter your name and email address to start the process. The system uses this email to send you your results.
Next, you will complete your profile. As it says in the profile area, they aggregate these responses for backend data for writing articles, press releases. They firmly state that your responses are NOT associated with your email address. You will answer a series of questions after you enter your name in quotation marks for a Google search. After you answer these questions, you will click the button marked "Calculate My Online Identity" and will be directed to a page that plots your results on a graph.
If you achieve Digital Distinction, you can copy the HTML code provided to give to your developer to put on your website/blog (or you can enter the HTML yourself, if you created your own website/ blog). I like the fact that a person can click my badge and be directed to the Online Identity Calculator to try it out for themselves. What if you are only digitally disguised or digitally dabbling? Don't despair! Many strategies exist to build your online identity.
If you are digitally disastrous, there are a couple of things you can do to try to overcome it; however, it largely depends on the website that houses the digital dirt about you. What do I mean? An example might include an unfavorable article about you in 'The New York Times.' 'The New York Times' probably will not remove the content, and they are such a high-ranking site that it will be difficult to push the information down in your Google results.
Digital dirt is any content that exists that is unflattering about you. The two strategies for dealing with digital dirt are to try to remove what's out there that is unflattering or develop enough content that you push the digital dirt past page 3 of your Google search. So, what does that mean if you have digital dirt? You can utilize one of the two aforementioned strategies. As these statistics demonstrate, most people (92 percent) click a result within the first three pages of search results.
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Note: This article was sent to us by: Brandon J. Evandale at 07232010
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