Take advantage of the search query filters supported by Google and pinpoint some particular areas that need to step up from the rest of your site.
Using the filters below, you can know what areas a page is lacking in terms of On-Page SEO for any keyword phrase. The majority of the filters will be pinpointing "On Page Factors" and Google is mostly an "Off Page Factor" engine.
Confines the search leads to those pages that have the keyword phrase in the page's title. By using this filter, you can determine where your site ranks for the keyword phrase in the Title Tag. If your site ranked #8 in Google's index for any keyword phrase, but it ranks #7 in the "allintitle" filter, what this means is that the Title is acceptable as it ranks higher than the website does in the regular search. On the other hand, if it ranked #14, you'd be aware of Title was not pulling its SEO weight. Simply make changes to the Title to improve the ranking. Changes include length, density, positioning from the keyword phrase, etc.
Consider the number of words in the Title and the Keyword Density (KWD) in comparison towards the sites that rank above yours. Often, just a slight change will allow your site to climb in the SERPs. A great program to help you with these calculations and recommendations is IBP.
Ranks sites that have the keyword phrase in anchor text backlink that is pointing to the site. Even though this advanced search is buggy, still provides great understanding of how sites are ranked.
This filter will indicate if your anchor text is sufficiently promoting your keyword phrase. A listing higher than your "straight up" listing means that it's working well for you. Any listing that is lower shows that your link popularity and link reputation efforts need to be stepped up. A good guideline is to target at least a dozen quality links for every position you need to advance in the Top 20. This is above and beyond your regular link count.
Ranks sites that have the keyword phrase in the index-able body text from the page. This filter refers back to the total number of words on the page and takes into account the Keyword Density (KWD). The KWD may be the number of times the keyword phrase appears in regards to the total number of words on the page.
Ranks sites that possess the keyword phrase in the URL - including sub folder names. Not much can be done here, as the domain would need to become changed, or a subdomain might be created, but I recommend staying away from subdomains unless you possess a large site.
Another use for allintitle filters is as a keyword phrase research tool. It is advisable to track this with Excel, using four columns and sorting their email list. To start, choose a keyword, retrieve search volume data from Google's AdWords tool, locate the quantity of pages indexed, and record the number of pages that were returned for the allintitle query. Look at the ratios of pages indexed/allintitle. The ideal terms will have low allintitle counts or larger gaps. This is a great way to compare keyword phrase, and target those with less competition and decent search volume.
For very large sites, I recommend the use of subdomains instead of acquiring numerous domains. The reason behind this has less related to Google than it does for organization. For smaller sites, sub-directories work just as well. In testing I've done, there is virtually no difference in the gain a site receives between a keyword rich domain, or one with similar keyword phrase used in a subdomain or sub-directory.
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Note: This article was sent to us by: Keith B. Reed at 02242011
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