Although search engines depend on HTML commands such as the <META> tag to achieve an awareness of the reason for a Web page, their computer programs are more interested in divining the "natural" concept of a Web page, by interpreting the written text visible on the page and being aware of what the page is attempting to convey to users. Therefore, make sure that the keywords that best identify your Web page are clearly used in some visible - although not obvious - locations:
Page name: Every Web page is only a file containing HTML commands and text, and each file should have a name. The final 3 or 4 letters of the filename following the period should be htm or html due to Web standards. Everything in front of the period in the filename is totally your decision. If you setup a webpage to market tennis equipment, for instance, avoid using an abstract name, for example order.html. Instead, name this special page tennis.html or tennis-equipment.html.
If you are designing your Web site for optimal search engine recognition and one Web page offers two or more types of products, divide the product line and dedicate just one page for each one. By doing this, you can gear everything on each page toward the particular product the page represents.
Page title: Every Web page on your Web site must have a title, regardless of the purpose of the page. This unique space is acquired by search engines. The scariest thing you can do is leave a clear title. The second-worst thing you can do is make use of a vague or meaningless title, for example "Welcome to my Web site!" or "Stuff for you personally." Make sure that each title has got the important keywords for that page.
Page headings: Much like human eyes get headlines quicker than every other text on the page, computer programs read headlines and assign a larger weight for them rather than the written text on the page. You can be more specific in the headings than in the title - just keep your headings focused on the page content, this is not on your overall site.
First sentence: The first sentence on the page is usually an overview or perhaps an summary of exactly what the page offers. Because some search engines don't index a whole page of text, make sure that the first sentence draws the answers of the items you want for that page to complete.
ext inside links: Search engine bots are hungry for Web links, so make sure that any clickable text provides the right keywords for that link. The bots assign weight to people keywords since they are being referenced by the link.
In addition to adding keywords in these locations, you need to still fine-tune your pages to say your keywords through the text. Work these keywords in to the flow of the text in a means that isn't jarring to readers. Don't just offer strings of keywords that don't form complete sentences. Search engine bots detect context, so that they flag as nonessential any out-of-place lists of keywords they find.
Don't display any valuable keywords as graphics files on your Web page. Search engine bots cannot scan the items in a graphics file - just the text that's in the HTML file (or even the ALT attribute to have an image.) If you need to use graphics, for any navigation menu or header, for instance, complement that menu having a text menu at the end of the page. By doing this, not just have you been while using keywords as text, however they are also clickable text, which improves your site's ranking.
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