A search engine looks not just in the visible text on your site, but also to the page's underlying Html page specifically, the metatdata in the code. This metadata includes your site's name and keyword "content," that is specified within the <META> tag. This tag appears in the head of your HTML document before the <BODY> tag and it is contents. A typical <META> tag looks something like this:
<META NAME="KEYWORDS" CONTENT="keyword1, keyword2, keyword3">
It's easy enough for a search engine to locate the <META> tag and read the data contained within. If your site's metadata is properly detailed, this provides the search engine a great first idea in regards to what content is included in this article. Beyond the <META> tag, search engines also examine the <TITLE> tag in the code.
The search engines figure that what you use in your page's title define, somewhat, the key content on the page. Because of this, you want to make sure that each page's <TITLE> tag includes two or three important keywords, followed by the page's name.
The search engines also look for the heading tags in your Html page <H1>, <H2>, <H3>, and so forth. For this reason, you should use traditional heading tags (rather than newer Cascading Style Sheet coding) to emphasize key content on your pages.
Google was the first search engine to realize that web rankings might be somewhat of a popularity contest that is, if your site got a lot of traffic, there was probably a very good reason for it.
A useless site wouldn't attract a lot of visitors (at least not long-term), nor wouldn't it inspire other sites to link into it. So if a website has a lot of other sites linking back to it, it's probably because that site offers useful information relevant to the site doing the linking. The more links to a given site, the more useful that probably is.
This is when Google got their PageRank algorithm, if you recall, which is based primarily on the number and quality of sites that link to particular page. If your site has a hundred sites linking to it, for example, it will rank higher in Google's search results than a similar site with only ten sites linking to it.
And it's not just the quantity of links; it's also the quality. That is, a website that includes content that is relative to your page is more important than simply some random site that links to your page. For example, if you have a site about movies, you'll get more oomph having a link from another movie-related site than you'd with a link from the site about NASCAR. Relevance matters.
Our website is not responsible for the information contained by this article. Articleinput.com is a free articles resource thus practically any visitor can submit an article. However if you notice any copyrighted material, please contact us and we will remove the article(s) in discussion right away.
Note: This article was sent to us by: Gary Brooks at 03142011
1. Search advertisers must test the ad text
All articles are property of their respective authors. Please read our Privacy Policy!
© 2009 ArticleInput.com.
Partners: Damenmode