In flight magazines offer a lot possibilities for PR people


Those of us who travel internationally are familiar with in-flight magazines. These are discovered on most airlines in the seat pocket in front of you, and are aimed at the wealthier members of society (which is, of course, anyone who can afford to buy an airline ticket).

In-flight magazines are a neglected resource: since they do not appear on news stands and don't have a wide circulation, they do not feature in most guides towards the media. That means they're below the radar for numerous PR individuals, and yet they offer numerous opportunities to reach a well-off, semi-captive audience.

In-flight magazines have the same need for interesting articles and news stories as any other periodical. So, for instance, if you are running an event that is open to the general public, contact the editors of in-flight magazines for airlines serving your city and see if they will include you in the What's On column.

Writing articles for in-flight magazines can also generate publicity. Editors get far too numerous travelogues (the "what I did on my weekend away in Athens" type of story) and far too much material that is completely misdirected. An article about business trends in your country or city, particularly if it is accompanied by some good photographs, may function much better.

For example, an estate agent may write about property trends, a restaurateur may contribute some traditional recipes from the local cuisine, or a clothes store might contribute an article on fashion trends. The possibilities are endless!

Authoritative articles on subjects of interest towards the readership are exactly what editors are looking for. In numerous instances, though, such articles are dry, even tedious: an article about falling house costs and what you can do to help your home sell is interesting, but lacks a certain humanity. Moving the article up the agenda for an editor is the name of the game, but how to inject some human interest?

Have a nice photo of yourself taken and send that in using the article. Not all editors will use it (particularly if you look bad in the picture) however it will at least give them a more human angle on your story. It also helps them to see you as a fellow human being, not just another publicity seeker.

If they do use your picture in your article, it makes it much more most likely that individuals will read and remember the story. It also puts a human face on your article, and makes individuals more most likely to respond. Finally, it makes a much more interesting clipping for your salespeople's silent sellers, or your office wall, or your brochure.

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Note: This article was sent to us by: Serena Greane at 01242011

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