When you first start out you probably won't have much in the way of assets to draw on. But as you develop and launch sites, you will find that existing sites and email lists can be a great benefit to kicking off new sites, or even just promoting particular posts.
Leveraging your assets, means reaching out to the people who already have an interest in your products, such as existing blog subscribers, and getting them to head over to your latest site and subscribe there as well. This is a process termed by the multi-blog owning individuals of the world, "crosspollinating."
If you're launching a site about the art of bonsai, you might blog about the launch on your coffee bean roasting blog, but not on your automotive mechanics blog. Even though bonsai and coffee bean roasting are quite unrelated, it is reasonably likely that those interested in either might be interested in the other.
On the other hand, while I'm sure there are people who are right into bonsai and fiddling under the bonnet of their car, I doubt there are very many. It may raise more ire than it will readers.
So an example from Envato is that we announced the launch of Mac. AppStorm on FreelanceSwitch because we know that freelancers are reasonably likely to be Mac users. But Web.AppStorm wasn't announced on AudioTuts+ because there's not a whole lot of crossover in the audience, and if there was, they would be readers of a few of the other sites in the Envato network where it was announced anyway.
If you only have one other web property, post the news about the launch just before the time of day that analytics shows as being the most active. Tweet the news at the same time. For most sites, it's recommended that you make the announcement during a time when most Americans are still awake, simply because they form the bulk of English-speaking web users.
If you're running a blog that appeals to a specific nationality, perhaps a blog that helps Scotsmen become better at making haggis, launch it during their active web time!
If you already have more than one web property, divide the number of hours in the day by the number of blogs you run. If you have two blogs, you'd assign a twelve-hour block to each blog, make the initial announcement on the most popular of the blogs during its most active time of day, and then make the post on the next blog exactly twelve hours later.
If you have more than two blogs, rank them in terms of readership, and try and mix it up so that you don't have all your most popular blogs coming up first in the list, and the less popular blogs at the end. You want an even distribution of popular and less popular blogs.
Then, set up a post on each blog, using your flagship blog to lead the way, and publishing the news on each of your blogs, based on the order of your list, at intervals determined by the calculation earlier. If you have six blogs, one of your sites would then publish the announcement every four hours, for example.
This ensures your news covers as many time zones as possible in a 24-hour window and gets the best coverage, and prevents the buzz from dying down too quickly. It sounds simple but it really is an effective practice.
Have your editors read each other's websites so they can post about relevant articles on the other blogs in your network. Cross-pollination is an ongoing effort and can be extremely effective.
A great example of cross pollination is when TechCrunch publishes the lead to a CrunchGear story that is particularly suited to the main TechCrunch audience. When you hit the "Read More" link, it actually takes you over to CrunchGear. This means that only readers who are genuinely interested will arrive at CrunchGear, where they can then be exposed to lots more content and will hopefully become regular readers.
Our website is not responsible for the information contained by this article. Articleinput.com is a free articles resource thus practically any visitor can submit an article. However if you notice any copyrighted material, please contact us and we will remove the article(s) in discussion right away.
Note: This article was sent to us by: Ethan C. Moore at 02172011
1. How to do lifestreaming with WordPress
All articles are property of their respective authors. Please read our Privacy Policy!
© 2009 ArticleInput.com.
Partners: Damenmode