Enjoy it or otherwise, parents still may play a role in their children's purchasing habits, even while the children approach early adulthood. How, or how much, you involve parents in the online selling process typically depends upon a couple of things: age and product.
Just how old is your target customer? Generally, the younger the kid, the more information you need to offer parents:
Kids: Parents will often have the ultimate authority on all purchases when young youngsters are involved. Bear in mind that these kids (especially because they reach school age) are fairly avid computer users. Have areas on your site that satisfy the wants of the children, as well being an area that addresses the requirements of the parents. Barbie.com, for instance, gives young girls a location to experience online games associated with its core product: the Barbie doll. The site also offers another area that targets parents.
Tweens: Following a child enters the tween stage, the parent/child relationship starts to change and your site needs to respond appropriately. Parents have a lot of control, however their input becomes more of the filter. Only at that age, kids and parents are truly selection together. If you are marketing to tweens, it's not necessary to devote a whole area targeted at parents, however, you might want to reassure adults that you're safely marketing to kids.
Teens: If teens are your market, you most likely don't need any messages geared to parents. In the end, these kids want the site to become about them. And, they actually don't believe that they need Mom or Dad hovering in the background. WakeUpFrankie specializes in linens and style and design for teen girls, and every part of the site's design is built to attract the 13-to-18-year-old market.
The site uses bright colors and a lot of images, also it incorporates content that talks to its teen customers . Note: The site doesn't even mention parents!
If you possess a product that attracts more than one targeted age range, divide your site by age. Create areas for each age group so that kids and parents can easily find the proper spot and begin buying!
The kind of product you sell can figure out how you involve, or sell to, parents. One of the best types of a product deciding the parents' role is clothing. Rarely do young children visit online clothing sites. In many instances, parents do all of the shopping. Therefore, you may have a site designed in fun, age-appropriate colors since it matches a dark tone of the product line, but you're ultimately supplying parents.
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Note: This article was sent to us by: Kenneth J. Wilson at 08132011
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