You want to provide a high quality product and service to your customers. Maintaining a high-quality level keeps your customers pleased, increases your retention rates, and determines your customers to tell everyone about their excellent experience with your site. The same goes for search engines like Google, Yahoo! and Bing. Their "product" is search results.
Search engines like Google, Yahoo!, and Bing have their own algorithms for ranking websites within their index and search results. Search engines go to great lengths to try to provide the best results possible, ones that closely match the user's search query. Search engines also display advertisements on the search results page. The goal of these search engines is to display ads whose content is as relevant as possible to the user's search query.
If a search engine consistently serves people with irrelevant, poor-quality results, people will go elsewhere for their querying needs. All of the major search engines want to deliver the best possible user experience to searchers. Each search engine wants to make the information that appears on its search engine results pages (SERPs) as useful, relevant, and informative as possible, no matter what the query. This is why the search engines are depending on users like you to help sustain their success and provide the best user experience possible.
Search engines are depending on the advertiser to keep their profit margins healthy, because the majority of their profit comes from advertising. In 2008 Google generated more than 21 billion Dollars in revenue. Approximately 97 percent of Google's profit comes from advertising, most of which comes from the text and display ads.
Text ads within search results undergo a special approval process before they are even considered for placement. However, search engines can only approve or disapprove these ads. It is the advertiser's responsibility to target keywords that are relevant to their products, compose PPC ads that are well written and keyword-centric, and once a user clicks on these advertisements, to provide a high-quality post-click experience on their website.
As a result, you want to help the search engine provide the best user experience possible. We're all in this together. Think about it: If people don't trust a certain search engine to provide great results, they'll stop using it. And this means your audience is going to shrink, and your business along with it. However, as long as the search engines continue to enhance their organic listings and advertisers strive to create high-quality advertisements, then everybody wins.
This is where the search engines are coming from. They need to provide a high quality product, and they need people and advertisers to help them achieve this goal. And in turn, they will help you achieve your goals. The best part is that the search engines reward you for providing high-quality advertisements and a great user experience with better ad positions at more-favorable prices. Going back to our original analogy, search results are the "product" that search engines provide. You can almost view yourself as having a vendor relationship with the search engines. You provide a critical piece of their revenue puzzle: the advertisements that generate their revenue. They want to keep you successful and happy, and you want to keep them the same.
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Note: This article was sent to us by: Dave Binner at 09202010
1. Interesting search engine facts every webmaster should know about
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