There's a code of conduct on Twitter that users should adhere to in order to be good members of the Twitterverse. You have already read about a number of Twitter's rules, which constitute the actual terms of use you have to agree to uphold, lest Twitter close your take into account misuse.
What follows, however, is really a list of the seven key articles of Twitter etiquette, that the Twitterverse has come forward to proclaim and communally support. At the same time that you're ensuring your tweets are on key, be sure you're singing in a tune that's generally acceptable to those around you.
Avoid being a mass follower. Yes, this is how many of the "get thousands of Twitter followers in just one day" marketers attract newbies, but most genuine users know a gimmick when they see one. If your profile shows that you're following thousands of other Twitter users but have only a few followers of your own, you'll be blocked by others in a rush. Choose whom you follow carefully and filter whom you allow to follow you. In the end, your followers will be seen by those you follow and, if you're playing a strictly spammy numbers game, any real followers you might have hoped to attract will make you in a heartbeat.
Tweet frequently although not incessantly. If you tweet too often, your tweets will overrun the tweet feed of your followers, which makes it difficult for them and their other followers to follow a discussion. Don't tweet if you don't have something truly useful or interesting to express, and keep the back-and-forth chirps (for example "oh, yeah," "me too," and "been there, done that") limited to direct messaging conversations that others don't need to wade through.
Avoid abbreviations whenever you can. Although this was mentioned already, really decide to try heart that such cyber-speak is suggestive of the younger set online and not what most would like - or expect - from the businessperson.
Avoid profanity in your tweets. Given that language is full of so many words and concise phrases, colorful language isn't needed to establish your mood or sentiment. Save that that kind of edgy talk for direct interactions, not for that public forum.
You shouldn't be a name-dropper. Some people get uncomfortable if they see their actual name referenced on Twitter. If you are replying to some follower in the public tweet stream, keep the information suitable for all eyes and steer clear of sharing personal information about that follower.
Don't retweet your own posts excessively. Unless there's something truly relevant that must be reposted, avoid reposting your own updates, lest your followers lose interest and annoyed with seeing your tweet stream overrun by reruns.
If you need to pay attention to a topic (such as a special project, event, approximately forth) that would be of interest to only some of your followers, establish another Twitter account simply to update about that topic. In by doing this, those truly interested can follow your more specific updates on that account while the remainder of your followers are not instructed to read updates that are of little use for them.
The most important takeaway out of this discussion of keeping your tweets on key is to ensure you're remaining true to your original tweeting purpose and therefore are faithfully serving your audience of followers. By continually checking up on the construction and content of your tweets, you'll avoid the embarrassment of having your followers proclaim they no longer care about what you're doing.
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