You know you want to blog, but you are not sure how to start or maintain your blog. Why even start a blog? If you are serious about career management, one of the best ways to demonstrate your expertise and market your strengths is through blogging. How do you get started, though?
Publish on a consistent basis - meaning, pick the days of the week when you plan to post. As you develop a readership, people will come to depend that they can visit your blog/website on certain days and see new content. I remember being an avid reader of a blog where the blogger published something every day, Mondays through Fridays. Then, for several weeks, the blogger published nothing. After a period of time, the inconsistency of when I could expect new content kept me from wanting to visit the website. Even if you can only commit to blogging twice a month, choose dates like the 15th and the 30th of the month. You might add in your blog post - "In the next post, coming up on the 30th of this month, we will look at...."
Pick topics that are near and dear to you and really leverage your knowledge/expertise for which you want to be known. I have done series on blogging, social media platforms, and the like. I find that writing a series helps me to generate content quickly as I can divide it across several posts.
Look at trending topics on Twitter, headlining in newspapers, in People magazine, and other material to get some ideas on how to pull relevant and popular topics into your blog. For example, I read many blog posts about the personal brand of Michael Jackson in the weeks following his death. People are searching on those key words, so from time to time, this is a strategy that will help your blog get noticed.
Speaking of key words, you can install the free SEO Blogger on your Firefox browser to optimize your blog posts as you write. You can type in a word and it will generate the most popular key words people are searching for that relate to that word.
Read through your email answers and answers to people on Twitter and LinkedIn - what questions are people asking frequently? Write a blog post that answers the most frequently asked questions. Write quick tips or record a quick "How To" video, upload to YouTube, and embed the HTML in your blog post. You can also link people to another blog. Give a quick summary and provide the link to the blog post you read - it's a great way to join the blogging community by promoting other people's blogs.
Just do it! I remember when I first heard the term "blogging." I had no idea what blogging was and why I needed to blog. Now that I've been blogging for eighteen months, I'm glad I took the leap of faith and jumped in with both feet. It's fun to see those original blog posts and see how much I've learned in the last year and a half.
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