You could think about Twitter, "Why do I care what someone else is doing right now, who they're standing next to, and what make of granola they've just eaten for breakfast?" Excellent question - this is when the opportunity of Twitter starts to emerge for each person that begins to give it serious consideration, especially inside the realm of business or personal benefit. The truth is, the value of Twitter isn't expressed by the concept of "What are you doing?" and "What's happening?" - not literally, anyway.
If you wonder whether any 140-character blurb can be of much impact or lasting value, you might have a valid argument. In fact, that imposed constraint does seem as if it would cut short any enticing message just like it was getting started. Actually, no - the crowd has grown weary of long-winded harangues and really wants to know, within seconds, if that which you have to say may be worth hearing (or reading).
This puts the onus back on the messenger, forcing a meaningful approach having a sentence or two - and this is good. Why? Simply enough, the messenger must become both text- and time-efficient, saying more in less space. Imagine if you could cut your business's marketing budget in half or by three-fourths by simply focusing your message and establishing exactly the same impact in less space utilized.
That would be the sort of cost savings that would likely gain you accolades around the office, right? Twitter forces that efficiency, and, whether you're initially amenable to it or not, you will need to comply to the constraint. After a short while, you will have retrained yourself to think more concisely and message more precisely; it's unavoidable.
If you still argue that it's impossible to craft a persuasive message only using 140 characters, that's fine, because in actuality, you're not constrained at all. Picture traveling down a road where, a short way ahead, is easily the most remarkable fruit stand in this the main county.
About a mile before the turnoff, you see a sign: "Looking for something really fresh?" Maybe you are, maybe you aren't, but in either case you're curious what this is about. About fifty yards farther, the thing is a second sign: "It should be illegal, it's so good." Now you're intrigued.
Further you read: "We invite you to pinch, poke, and thump." Which means you get the idea that this leads to a concealed oasis of fruits and vegetables that are simply to die for. No doubt you've already figured out that careful stringing of Twitter messages, or tweets, is capable of the same result if it's carefully conceived and prolong the final payoff. If you're particularly talented at this sort of "leading," you could develop an audience of followers who love your message as much as what it is you offer
But returning to the assertion that Twitter isn't just about "what are you doing" and "what's happening," consider these examples of how tweets were adapted to inform about more than the whipped cream and mocha dust on this morning's latte:
As a talent recruitment tool, some companies post job openings on Twitter, particularly those in need of specialized talent. Equally, companies monitor tweets in the Twitter community to locate those who have key talents to provide and are actively seeking employment.
As a customer survey tool, some businesses ask the Twitterverse for opinions in regards to a recently released product or service (or inquire about the lasting value of an existing offering). Similarly, savvy companies are scanning posted tweets for chatter - bad or good - about their products or services and then are responding in kind.
Like a real-time coordination tool, many people use Twitter to arrange spontaneous business gatherings - also known as tweetups - perhaps to deal with a troublesome business problem, to brainstorm a fast plan for a new opportunity, or simply to gather a business team for many well-deserved downtime.
And, as a "capacity maximization" tool, a Bay area health spa utilized Twitter to tweet about same-day appointment opportunities and discounts to people, who used the open appointment windows; it had been better than having no clients (or revenue) for those otherwise unused time slots.
The potential of Twitter is that it allows you to become truly personable in your engagement of associates and customers, which in turn provides you with a more concise view of what you offer, how you offer it, and just how you listen to people who like or dislike it.
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Note: This article was sent to us by: Troy Harris at 02232011
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