Let me say that before you start trying to build a following, you will want to tweet out about 10–20 on-brand, relevant tweets that express your thought leadership and expertise. Why? Simply, so that when someone lands on your page, they will be able to learn more about you by scanning your public timeline. You can tweet using different types of tweets:
Most articles and blog posts give you the ability to share on Twitter or other social networks. Just click the icon of the social network on which you want to share the information and voila - it's sent.
A common misconception is that only your followers see your tweets. Your tweets are on a public timeline, meaning that they are searchable and anyone can see them. Additionally, many companies, hiring managers, and recruiters use "listening" tools like Google Alerts, Radian6, TweetBeep, Company Buzz (LinkedIn application), etc. to be alerted when their name or their company name has been used in social media platforms.
Once you post your tweet, it is much like an email. Once you hit submit, people have seen it. You may be able to delete your tweet, but the damage has already been done. Be very careful with what you post!
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