It's really easy to annoy people in the world of social media. Because users have had to fend off the attacks of relentless self-professed marketers and scammers using dubious techniques for so long now, there's a high level of scrutiny and suspicion applied to just about everyone.
Don't have more promotional links than real status updates on Facebook or Twitter. Converse. The only exception applies to accounts that specifically state that they are link feeds. Promote other people as much as you promote yourself.
Don't take it personally or become disheartened when someone unfriends or unfollows you. This is not so much a matter of etiquette as it is common sense. Don't send automatic email or direct messages. Use email and direct messages incredibly sparingly unless you have a friendly relationship with the recipient.
When using Facebook and playing with those silly apps, avoid the button that'll spam the app to all of your friends. People are okay with Facebook pages posting links sparingly, but don't use your status updates to spam links all over your friends' news feeds.
They'll get annoyed when they can't see what their friends have been up to lately.
Add to the signal, reduce the noise. Determining what constitutes "signal" and what constitutes "noise" is a very subjective thing and most social media users aren't very good at it, but if you can master one technique that will help you make and keep friends, it's determining what noise is and not making any of it.
To compare the methods of online marketing to traditional marketing use the following comparison: social media is to public relations as buying traffic is to advertising.
You use social media to create relationships, with your contemporaries and peers, and with your audience. You don't use social media to advertise and spam.
Take an interest in the people who take an interest in you. If you actually care about them, then you can get somewhere with it. That's the nature of the strange world of social networking where the most anonymous of relationships can be very personal.
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Note: This article was sent to us by: Kenneth Wilson at 02172011
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