Tweets are short microposts that contain no more than 140 characters. While it may seem that paring down your company's or product's message to very few letters, numbers, punctuation marks, and spaces is an impossible feat, take heart in the fact that hundreds of companies, both large and small, have mastered the art of the tweet.
Here are a few examples to get you started thinking about what your own message may be:
Now, while you may have thought you couldn't say much in twenty or thirty words, the three preceding tweets, which clearly communicate a specific, business-focused message in a concise and precise manner, should bolster your confidence.
The fact is, because you're restricted to 140 characters or less, you can say something quick and contained that is easy to read and digest through the message's recipients.
This is the anti-e-mail solution, the technique of communicating without losing your audience's attention or interest. Sure, you'll need to consider your tweets ahead of time (usually), however when messaging to a customer base, why wouldn't you put thought into what you say before you say it?
It's not just the message recipients who enjoy the short messages; you benefit, too. Imagine about how nice it'll feel to be free of having to construct lengthy paragraphs or manuallength announcements. Instead, you think about what it is you want or need to express, and then you say it.
With time, you'll come to realize how much time and effort you save by using this approach to concise communication.
Obviously, there is a downside to the short messaging; your tweets may sometimes become disjointed and even fragmented if you choose to message a bigger thought stream during the period of successive tweets.
Even so, with a bit of preplanning, you'll be able to manage your communications effectively and receive fast feedback from your followers about whether your message is having a positive impact.
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