At nearly not one other point in time do communication tools like Twitter better show their true worth than when they're accustomed to facilitate business collaborations. Indeed, Twitter easily enables businesspeople to engage in virtual "collective thinking" to brainstorm business ideas, solve pressing problems, or seize forthcoming opportunities.
No matter whether a small group of colleagues really wants to conduct a private business conversation via tweets or a business wishes to reach out to the larger public to actively solicit ideas and input, Twitter's short-burst, back-and-forth, collaborative environment allows users to quickly and efficiently address issues and assess opportunities.
Furthermore, when the public is allowed to chime in, collaborative tweeting enables businesses to engage their customer base and garner their help and support on new initiatives.
Picture this undesirable situation: A very vocal customer is standing at the customer-service window in an outlet, banging away in the tinny silver bell, yet he's unable to draw the interest of anyone in the obviously abandoned counter. The client then raises his voice and begins to grouse about the "lousy service and terrible products" at the shop.
Eventually he begins attracting the interest of the other customers browsing through the store, some of whom forget the spectacle while others listen and perhaps even begin to ally with this particular disgruntled patron. Soon a small group of individuals occupies the crusade to locate someone - anyone - to hear their grievances. Many other customers have already left the shop, sure never to return in the future for anxiety about being confronted by another similarly uncomfortable situation.
Obviously, there's nothing extreme about this situation; it happens all too often. With Twitter, however, the attentive businessperson can monitor for this sort of customer dissatisfaction and may step in quickly to rectify the issue, likely turning the unhappy patron right into a lifelong follower because the response to the matter was swift and personal.
Better yet, a business may use Twitter to proactively post useful information and updates to customers, that will help them identify and resolve problems that have yet to rear their ugly heads.
Simply stated, a "lead" is yet another term for a potential customer that might be interested in your products or services, with Twitter, you can actively look for and court leads in a means that encourages them to make a transaction. All you need to do to sell products to people who are not yet convinced they need them is first work to understand their need or desire and then represent yourself as a respected and trustworthy provider.
Whenever you scan the Twitterverse for tweets that contain keywords relevant to your brand or business, you find people who are talking freely about what you offer. Some Twitterers will even actively indicate their need to purchase a particular product or service - if only they could find someone to serve them. Chances are that these Twitterers have said aloud what it's that they are looking for in the hopes that someone within earshot would advance to say, "I can help you with that," making this your chance to offer your assistance. Approach hot leads such as these carefully and engage them calmly, and you might just end up with a sale.
Here is a unique use of Twitter that is simply too clever to leave unmentioned: When you picture a traditional "lost and found," you rightly imagine a large cardboard box filled with all manner of items that people have left behind in a store, at a meeting, and so forth. It's as much as the person who has lost one of her belongings to retrace her steps and ask if the item continues to be recovered.
When it comes to Twitter - and particularly the real-time Twittering that participants at conferences and conventions engage in - it's not uncommon to see tweets like "Just found a BlackBerry at our booth - if you lost yours, please go back to identify." How helpful is that? Sure, a single altruistic tweet won't grow your brand or business tenfold, but it's one of the most socially genuine how to operate the tool.
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Note: This article was sent to us by: Martin B. Palmer at 02232011
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