Sometimes Twitter users can become so engrossed in planning out their tweeting strategies and fleshing the details of their Twitter personas that they don't post tweets that are content-rich and engaging. Ever ask yourself why your Twitter home page only allows for limited customization? It's so that you can get down to tweeting practically immediately!
While you certainly want to spend a respectable amount of time developing a catchy and compelling brand and style for yourself on Twitter, you need to be sure you're not trying to goldplate a plastic cup. Put another way, engaging the Twitterverse and completing your start-up learning curve should be your first priorities, not tinkering with and tweaking your profile image, background, color scheme, and user name.
Bear in mind that this sort of ongoing detailing is sometimes a cover for procrastination. If you find yourself falling prey to procrastinating your tweeting, honestly think about what's keeping you from jumping in.
While some Twitter users agonize over detailing their Twitter homepages to avoid tweeting, others get so caught up in reading other users' tweet streams (or blogs or websites) that they never get around to managing their very own Twitter presences. While it is important that you spend some time each day reading your followers' tweets and keeping regular an eye on your particular area of interest or industry, don't make doing this an open-ended event.
Instead, allow you to ultimately spend a limited period of time each day reading others' tweets. If you like to start the day by checking up Twitterverse trends, take thirty to one hour before you start tweeting to do just that. If, on the contrary, you're more productive when you start your stream of tweeting the moment you begin your day, then resolve to avoid reading what other medication is up to until you've gotten your initial "work" done.
Whatever your schedule, limit how long you spend surfing the content of others. Otherwise, you'll risk slipping to their streams of consciousness while your followers are left to wonder if you have lapsed into unconsciousness.
This specific misstep is certainly not intended to criticize or pass judgment on your writing, but frankly, you have to be sure you're offering up content that is interesting and engaging to your followers. If your business is about rubber gaskets, you might be challenged to attract a crowd at a cocktail party. Then again, if you can spice up the conversation by dangling an intriguing premise, you'd be surprised.
Rather than blandly posit, "If you need to save water and money, you should replace your toilet tank gaskets," why don't you tweet something along the lines of "I heard my toilet gag yesterday, swallowing another wad of cash"? You get the concept. Get creative if you're not convinced that the product or service you're pitching stop them in their tracks. Use a twist of phrase, appropriate humor, and even a bit of mystery in your posts to get the ball rolling.
Some people are just naturally talented at engaging those they are available into contact with, while others must actively and diligently work toward being engaging. Regardless of which camp you fall into, you must learn to speak the language of engagement if you want to get the most from your Twitter experience.
Spend time observing how those you follow engage their audiences and find out if you're able to replicate their strategy. Be genuine, obviously, but be sure you tweet in a means that encourages your followers to chime in. Remember to ask questions, post surveys, allow conversation, and properly time your responses to keep the conversation alive and lively. Don't need to have been born a social butterfly to be engaging; you just need to keep the door open - and keep opening it - to encourage others to go in the conversation.
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Note: This article was sent to us by: Martin B. Palmer at 02232011
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