Twitter is very useful to help people find your business

Twitter to direct traffic

Twitter can be an incredibly effective tool for launching word-of-mouth campaigns that will help more people find your business - especially if you are offering a special deal or promotion to your followers or possess a unique event underway. Tweet the breaking news related to your brand or product and watch your active followers retweet that message for their friends. Carefully message your followers to "tell friends who might not have received this news," and watch how quickly the news travels.

You can use Twitter to point limited-time offers, post online coupon codes, and broadcast special promotions to maximize sales of products that have a timesensitive appeal or usefulness. Tweet that today's special will not be available tomorrow, so hurry over before it's gone. Regardless of what you're selling, limited-time offers motivate customers to purchase almost any product or service, and Twitter is a good tool for getting the word out fast and gaining fast response.

Event updates and pre-alerts

Twitter is extremely effective when it is used to cover the minute-by-minute details of conferences, conventions, along with other such events. Businesses in attendance tweet their whereabouts and what they're doing so attendees can follow along. Many businesses will tweet an update like, "I'm in exhibit bldg C - first to locate me gets a totally free widget." Believe it or not, this sort of fun engagement works.

Meeting organization

Twitter is a good tool for company and project teams who want to meet up on the fly, since it enables users to send direct messages to one another, for example, "Hey, quick meeting at Coffee Beanz in 10 min." Other team members can acknowledge that they're enroute, while those individuals who cannot attend the meeting can remain abreast of the conversation virtually via real-time tweets that describe the topic under discussion.

If you have ever down on paper an important piece of information only to find out that it went through the laundry the next day, consider sending a direct message to yourself. Many businesspeople use Twitter to send reminders to themselves, such as the details of important contacts they have just encountered. Others even send messages privately as they think of them, virtually building tomorrow's to-do list.

Consultation

You've already read how Twitter enables you to provide immediate information and assistance to your customers, thereby helping you to defuse potentially explosive customer-service situations. But have you considered that you can also use Twitter to dispense useful advice and guidance to your followers?

If you are in a profession where your consultation is your product, you can augment your interactions and relationships with your clients by tweeting them - either publicly or via direct messages - the helpful as well as critical information that they need.

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