Blogs need traffic to survive. If nobody's coming to your website, you're not making any money! There are a few types of content that are known for their ability to get a serious number of people to your site in a short period of time. The content isn't the only factor: how well they are promoted using social media is a big one, and as with all things, some luck is required.
You could have a great piece written for the purpose of traffic generation and execute the marketing properly and still fail. Don't let that get you down; it will happen and the only thing you can do is move on and try again.
Because linkbait is published with the hope of being picked up on social media sites and blogs with large readerships, the headline is incredibly important. A good headline is essential for getting your content noticed by the often fickle users of services such as Digg and StumbleUpon.
The list article is pretty much the exemplar of linkbait in the blogging industry. When people think of linkbait, they think of the list article, and it's one of the most commonly published types of content. This is partly because it's incredibly effective when done properly, and partly because the new blogger thinks it's the easiest type of linkbait to benefit from.
The truth is that many list articles on the Internet don't succeed very well. That's not because the list post isn't effective – it truly is – but because it's approached as the "easy way" to get traffic and executed without much effort or consideration.
First you need a topic that's going to work well with the format. The list is often used as a format for humor content to great effect, but it really shines with practical information, such as "50 Ways to…" pieces.
Second, every point on the list needs to be there for a reason. Because the longer lists often attract more traffic than the short ones, people end up including filler points to beef up the count. Don't do it! You're better off writing a short list with great points than a really long list with a bunch of filler.
Tutorials and how-to articles are always very popular. Web surfers love to find out how to do new things, even if they never end up doing them! Some tutorials work better than others. If nobody wants to know how to do something, nobody will want to read about how it's done!
That said, sometimes the most popular pieces teach obscure (but awesome) techniques that nobody reads about simply because nobody knows they existed in the first place. Don't be afraid to publish things nobody else is publishing. Unique content is the best content you can ever publish.
It's essential that you include images, audio, or some other sort of example with each step of your tutorial. This can add visual interest for scannability, but it's also to reassure the reader that they're following along correctly!
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Note: This article was sent to us by: Kenneth Wilson at 02172011
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