Blogging has been around for some time now and is still an incredibly popular and powerful communication tool. Blogging can help you market your iPhone/iPad application in several ways. The first and easiest way to utilize blogging is to get to know some bloggers that write about iPhone/iPad apps.
These people having already established a following with their blog can give you a hand in getting a review of your application or at least giving your application a mention. There are many blogs that do iPhone/iPad application reviews where you can submit your application. It’s always best if you have established some type of relationship with the blogger before reaching out to them for a review. Obviously if they know you they will be more inclined to look at your application ahead of someone else’s.
Be sure to search on blog sites that discuss the topic of your particular application even if they don’t typically review iPhone/iPad apps. They might just be interested in discussing your application as an interesting blog post. Remember that most bloggers are usually looking for good topics to blog about. Sometimes even the best bloggers run out of ideas, and you may come along at just the right time with a very interesting application for them to discuss.
All bloggers that do application reviews will ask you for a promo code for a free download of your application. Don’t request all 50 promo codes from Apple at once. These promo codes have a four-week shelf life and then they expire. Only request promo codes from Apple as you need them. If you update your application you will receive another batch of 50 promo codes.
The second way to utilize blogs is to create your own. If you don’t have a product website for your application, you can use a blog page to set up a site quickly. It is easy to set up a blog to discuss and showcase your apps. You can post videos and graphics to your blogs. Starting up a blog is free and easy; you can go to WordPress (www.wordpress.com), Typepad (www.typepad.com), MovableType (www. movabletype.com) and Blogger (www.blogger.com) along with hundreds of other blog sites.
Once you have your blog set up, you can promote your apps on your blog. Post the press release about your application on your blog. You can integrate your blog into other social media sites such as Facebook and LinkedIn so more people will visit your blog and comment on your posts.
Having your own blog is a time commitment. You have to enter posts at least a couple of times each week or you won’t build up a following for your brand or your apps. Once again, building a following is hard work and takes persistence. If you stop blogging for weeks and months at a time, you won’t attract much of a following. It’s interesting, but in this time-crunched society, we always look at the posting dates of articles and especially blogs. If we see January 6, 2009, as the last post, we tend to click away, looking for newer content.
RSS or Real Simple Syndication can be considered a subset to blogging. RSS feeds help you spread your blogs and help people keep in touch with you whenever you have a new blog post. Using RSS, your readers can filter and aggregate similar content so that they are receiving the content they desire. You will want to provide RSS capability on your blog and your product website so that people can sign up for your blog posts and receive information that is important to them. There are a number of RSS tools that a reader can use to aggregate content such as Google Reader, GoogleNew, YahooNews, Feedburner, and so on.
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Note: This article was sent to us by: Grogory F. at 05032010
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