Web sites give casinos and casino hotels a presence on the Web. This is essential for all businesses, but especially important to casinos and casino hotels, which have the potential to attract visitors from not only across the country but around the world. Many people surf the net checking out various Web sites in order to help them decide what casino to visit and in which hotel to stay. It is helpful for casinos and casino hotels to have people surfing the net not only to visit their Web site once, but to keep them visiting in hopes of enticing them to visit the actual casino or casino hotel.
In order to make Web sites interesting so that potential guests will want to keep coming back to the site, many casinos and casino hotels employ Web Site Content Producers. The main function of the Web Site Content Producer is to create and develop interesting and unique content for the casino’s site. In this position, individuals are responsible for conceptualizing, developing and maintaining content so that the site will attract and retain visitors. In an attempt to engage visitors to keep them on the site longer and to return, the Web Site Content Producer may use a variety of techniques. In addition to developing interesting stories and articles for the Web site, the person may develop e-mail text, videos, and photos for inclusion. The person may additionally develop blogs and podcasts in an effort to develop interest in the casino and casino hotel. These techniques help get visitors involved. This in turn often leads to the opportunity to solicit positive reviews or user comments.
Individuals in this position are responsible for researching and writing engaging stories and articles in a variety of areas and categories. Their job is a sort of combination of a print journalist and editor. Depending on the size, structure, and extent of a casino and casino hotel’s Web site, there may be more than one content producer. One may handle events and promotions, another may handle news, and yet another may be responsible for writing business stories about the casino and casino hotel. It all depends on how comprehensive the casino wants its site to be.
Casinos hosting large sites or the sites of more than one casino and casino hotel may have a senior or executive Web Site Content Producer. He or she may then be responsible for overseeing the work of the other content producers.
Casino and casino hotel Web Site Content Producers are often responsible for overseeing staff copywriters and graphic artists. Some content producers are also responsible for finding and retaining freelancers to write articles on specific subjects or specific areas. A content producer in charge of the entire casino site may, for example, find writers to do stories covering various areas of the gaming industry, including pieces on winning strategies, restaurants, entertainment, or even careers in casinos. Once he or she gets the stories, the content producer is responsible for editing them and giving them to the webmaster to put online.
Web Site Content Producers may also develop pieces on various subjects. Depending on the specific area the Content Producer is responsible for, he or she may be expected to develop and maintain relationships with local news media as well as community, tourism, commerce, and related organizations. These relationships are helpful in creating unique, interesting, and appealing content. The person may be responsible for interviewing people such as casino and casino hotel visitors, jackpot winners, corporate executives, or other employees. He or she may also be expected to arrange for photos, and obtain other information to make the online stories interesting.
One of the exciting things about the Internet is that it can be interactive. With this in mind, the content producer may develop surveys and questionnaires or other pieces to involve those visiting the site. In some instances, the interactive part of the site may be related to promotions, events or entertainment happenings at the casino and casino hotel. For example, the casino may be hosting the final concert of a megastar in its theater, or there might be a huge progressive jackpot that is expected to be won within the next few days. Web site visitors may be asked to give their opinions or thoughts, and within minutes their words can help generate excitement.
The casino and casino hotel Web Site Content Producer is often responsible for finding pictures, animation, and other graphics to make the content more appealing. He or she may employ the services of graphic artists, photographers, or others to accomplish this task. The person may work with the webmaster to find images that are appropriate and will look good but not affect the ease of opening the site. In order to keep the site fresh, casino and casino hotel Web Site Content Producers may be responsible for daily updates. In situations where a casino or a casino hotel is owned by a large gaming company, the Web Site Content Producer may be responsible for developing content for the Web sites of more than one casino or casino hotel. Other duties of casino and casino hotel Web Site Content Producers include:
Annual earnings for casino and casino hotel Web Site Content Producers can range from approximately USD 27,000 to USD 75,000 annually, and may be higher. Variables include the location, size, and prestige of the casino or casino hotel. Another important factor affecting earnings is whether the person is responsible for one or more sites. Other variables influencing earnings include the responsibilities, experience, and professional reputation of the individual.
Employment prospects are fair for casino and casino hotel Web Site Content Producers and are getting better every day. Individuals may work for casinos and casino hotels of various sizes, as well as for racinos, poker rooms, riverboat casinos, bingo halls, and other Indian gaming facilities. One of the neat things about being a Web Site Content Producer is that due to the nature of the job, some employers may allow individuals to telecommute all or part of the time. Individuals may also find part-time or consulting jobs.
Casino and casino hotel Web Site Content Producers may advance their careers in a number of ways. The most common method of advancement is locating a similar position at a larger, more prestigious casino or casino hotel resulting in increased responsibilities and earnings. Individuals working in a specific area of Web site content producing may be promoted to an executive content producer. Some casino and casino hotel Web Site Content Producers find similar jobs in other industries.
Education and training requirements vary for casino and casino hotel Web Site Content Producers. Most employers today prefer or require people in this position have at minimum a four-year college degree. Good choices for majors include journalism, communications, English, public relations, marketing, or liberal arts.
Courses, workshops, and seminars in public relations, writing, promotion, and journalism, or in the gaming and hospitality industries, will be helpful in honing skills and making new contacts. While it may not be required, individuals who know HTML (a programming language) may have a leg up on other candidates.
Experience requirements depend to a great extent on the size and prestige of the specific casino or casino hotel as well as the importance it places on its Web site. Smaller casinos may not require their Web Site Content Producers to have a great deal of experience, as long as they demonstrate competency. Content producers for larger, more prestigious casinos and casino hotels that put a lot of importance on their Web sites will generally seek out individuals who have a proven track record. Many of these employers will want an person with a minimum of three or four years experience creating, editing, and managing Web content. Writing and editing experience will be useful, no matter what the capacity. The ideal candidate will be innovative, organized, and creative, with great communications skills and Internet savvy. An excellent command of the English language is needed for this type of position. An understanding of the gaming and hospitality industries is also helpful. Web Site Content Producers should have the ability to multitask and work under pressure without getting flustered. People skills are mandatory in this position.
Individuals interested in learning more about careers in the field may obtain additional information by contacting the Internet Professional Association (IProA).
1. Jobs may be located in the classified section of newspapers. Look under headings such as “Casino Web Site Content Producer,” “Web Site Content Manager,” “Casino Careers,” “Casino Hotel Jobs”, “Casinos,” “Web Sites,” and “Web Careers.” Also look for ads under specific casino and casino hotel names.
2. Many casinos and casino hotels advertise their openings on their Web sites. Look for the section of the Web site entitled “Employment Opportunities,” “Work for Us,” or “Jobs.”
3. This is the perfect type of job to seek online. Start with some of the more popular job sites such as Yahoo Hotjobs and Monster.com and go from there.
4. Jobs openings may also be located on career sites specific to the casino and hospitality industries.
5. Get as much experience writing as you can. If you are still in school, get involved in your school newspaper and/or Web site.
6. Consider a part-time job for a local newspaper to get some writing experience and to build up your contacts.
7. Look for internships at casinos and casino hotels. These will give you on-the-job training, experience, and the opportunity to make important contacts. Contact the human resource department of casinos and casino hotels to see what they offer.
8. Send your résumé and a short cover letter to casinos and casino hotels for which you are interested in working. You can never tell when an opening exists.
Our website is not responsible for the information contained by this article. Articleinput.com is a free articles resource thus practically any visitor can submit an article. However if you notice any copyrighted material, please contact us and we will remove the article(s) in discussion right away.
Note: This article was sent to us by: Lisander Mark Swansson at 02082010
1. The Casino Manager holds an important position in the casino
All articles are property of their respective authors. Please read our Privacy Policy!
© 2009 ArticleInput.com.