If you have interesting information to share with others about yourself and your business, product, or service, then you're well on your way to attracting followers who share a want or need for what you have to offer. There are, however, other elements about your overall Twitter presence and magnificence that could make or break your capability to attract and retain followers. Consider these elements as you "dress" for achievement at Twitter:
Have you got a profile photo or image? If you're using the default image that Twitter assigned you when you created your account, you'll seem lazy, unaware, or possibly not even real. Users might find themselves wondering if some bot created your account. Make sure you establish a profile photo or image immediately upon the creation of your account.
Does your Twitter user name match your profile photo and the overall tone of your business or product? If you have a strange profile picture, a strange (or even unfriendly or unseemly) user name, or your tweets don't seem aligned with the image your Twitter profile portrays individuals, you'll likely struggle to attract the type of followers that would otherwise be interested in learning more in regards to you and your business.
If you've borrowed an identifiable photo or image that isn't you, well, that's just odd and would even be looked at spammy, a weak attempt to attract followers by "pimping" another person's well-known face or brand. Put your best face forward, literally, in order to fully and honestly connect with your followers. "Posers" typically aren't appreciated within the Twitter community and, as a business, to pretend to be anyone or anything else than what you truly are would be detrimental to properly representing your brand, product, or service.
Do you tweet regularly? If you have a great page with a name that promises great information or compelling updates but don't maintain a regular stream of tweets, then people will wonder when the account is still being maintained.
Are your tweets interesting, appropriate to your purpose, and respectful from the community? If you're perpetually just making blunt sales pitches or posting the same message or pitch every single day, then you're offering nothing of great interest to the Twitterverse that would attract followers.
Whenever you tweet, do you tweet about other users or topics, not only about you or your business? If your tweets are always about you, you'll struggle to establish the sort of inclusive conversations that show you're deeper than your business, brand, or product.
Are you actively following users that follow you? There is a mutuality about Twitter, and people who follow you typically appreciate the reciprocal follow from you. You don't need to follow everyone that follows you (in fact, you'll read in a minute why this isn't a good idea), but you should strive to interact with your followers and keep up to date with their updates.
Consider the foregoing elements when you're looking to build a following and recognize that, like elsewhere, the way you present and conduct yourself on Twitter will directly impact how well you can build an audience that is interested to learn more in regards to you and your business.
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