Are you clueless about direct mail marketing and postcard printing? If you are, then you have come to the right place. In this crash course for postcard printing and direct mailing campaigns, I will give you the three crucial steps that you need to know to do a campaign correctly. So without further ado, let us start with the first step in postcard printing and that is the composing of the message.
1. Developing a good message concept – Postcard marketing will succeed or fail depending on its message concept. So your first step is to decide on the “angle” or approach of your message so that it effectively delivers the marketing message. For postcards, there are a few simple message concepts or approaches you can go for. Below are some that you can use.
- The reference approach – This approach basically has the postcard content sounding like a reference or textbook. It basically gives factual and detailed information that your market may want to know about. This draws in people who are curious or hungry for knowledge.
- The need and want approach – This approach basically appeals to the needs and wants of people. You basically show your readers what they want to see so that they can crave for it or start wanting them again. This approach requires impressive images so that the postcard marketing can be impressive.
- The fear approach – This approach plays on certain fears of people. For example, if you are using color postcards to market a weight loss item, then you can use content that makes people aware of the dangers of getting fat. This kind of fear technique for marketing can really work, since there are a lot of things people may want to avoid.
- The bandwagon approach – Finally, we have the bandwagon approach. This basically involves telling people that the rest of the world is already buying and using your products or services. Since everybody else seems to be doing it, then people will think they can do it as well through your postcard marketing.
2. Proper postcard printing – With your message and design ready, the next step is postcard printing. In this regard, your task is pretty simple. You just need to hire a good and affordable postcard printing company to produce your postcards. I recommend that you hire online firms so that you can easily transact with them in the comfort of your own home. Just choose the appropriate paper materials and printing options for your postcard and they should turn out well.
3. Proper distribution techniques – Finally, with your postcards printed, the final step is to distribute your postcards for direct mailing. In this regard, I recommend that you use a private mailing service to distribute your marketing postcards. These services are usually more reliable as well as quick in their distribution.
Have them send your color postcards repeatedly at least 3 times to reinforce your marketing message. Pace these distribution times by around two to four week intervals so that people won’t think your are just sending junk mail. These should be your standard distribution practices until you are confident enough to be more creative.
Great! That is your crash course for direct mail marketing using postcard printing. Hopefully, this should help you get started with your direct mail marketing campaign. Good Luck!
Brad Kartel is a marketing executive whose passion is writing informative articles about print ads solutions to help businesses in their postcard printing and advertising needs. Visit http://www.printplace.com/printing/postcard-printing.aspx
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Note: This article was sent to us by: Brad Kartel at 05282010
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