Mac OS X Articles
Which was the biggest success of Apple
- ...dia mobile phone, most famously embodied in Apple's iPhone (launched in 2007). In 2006, the iPod was estimated to account for 76 per cent of global DA...
Building Your Apps Total Message
- ...dquo; and it includes every aspect of your marketing effort, from how you name your app and the icons and graphics you display, to your product websit...
Tips about iTunes preferences
The Store preferences relate to what the iTunes store can and can’t do automatically, like whether it can automatical...
Latest "Mac OS X" Articles
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How to enable Back to My Mac and use MobileMe online
You’ll be presented with a login screen. Enter your MobileMe username and password to log in and you’ll be directed to the mail screen. From there, assuming you’ve synced your contacts, you can send e-mail using your MacBook Address Book and access other applications like your calendars and MobileMe Gallery. (...)
Tips about iTunes preferences
(...) If you like to manually select your music, make sure to select the Prevent iPods, iPhones, and iPads from Syncing Automatically check box.
On the Advanced tab, you can change your default iTunes library location, tell iTunes to keep your files organized, and tell iTunes whether or not to make copies of files that you add to your library. You can also make changes to how iTunes windows work. (...)
Use GarageBand with your MacBook to record your music
(...) Here’s how to start a new project:
Click File > New or, if you’ve just opened GarageBand, select one of the templates to get you started, and then click Choose.
Name your project in the New Project dialog box and browse to the location where you want to save your project. Click Create. (...)
How to share an iMovie project or upload it online
(...) Just select the most appropriate format for the majority of the video and then later you can crop or otherwise edit the varied media if you don’t like how it appears in the end project.
Add Video to a Project
You can add video from a single event or from multiple events to your project. Video clips are combined within your project in the order that you add them, but you can always edit the video later to rearrange the clips and add more elements like music and effects. (...)
Organize photos and create albums using iPhoto
(...) You can even add background music and transition effects. To get started:
Select the albums or individual photos from the Library that you want to include.
Select File > New Album and then click the Slideshow button in the New dialog box. (...)
SDK anatomy part of Mac OS X development library
iPad Simulator simulates an iPad running on your desktop. Similar to the iPhone Simulator, it attempts to emulate the device as much as possible. The Simulator is useful for rapid debugging, but you should always test on a physical device before submitting an application to Apple. (...)
iPhone OS and what you need to know about it
(...) Other frameworks of note include Core Audio, Open Audio Library, and Media Player.
Core Services offers the frameworks used in all applications. Many of them are data related, such as the internal Address Book framework. (...)
Memory management for the iPhone Os
(...) This is done with the autorelease method:
You'll typically send the autorelease message just before you return the object at the end of a method. After an object has been autoreleased, it's watched over by a special NSAutoreleasePool. The object is kept alive for the scope of the method to which it's been passed, and then the NSAutoreleasePool cleans it up. (...)
Xcode Apple programming introduction and tips
(...) Xcode's main project window includes three parts. Off to the left is a side pane that contains a listing of all the files that are being used in your project, organized by type. Whenever you need to add frameworks, images, databases, or other files to your projects, you do so here. (...)
AdMob allows you to target your ads to iPhone iPad
You can also choose to serve AdMob ads inside your application. You can use AdMob’s Download Exchange a free way to drive downloads of your application. When you show ads for other apps inside your application, free ads for your application are shown inside other apps. (...)
How to attract users from a social perspective with Facebook
Your Facebook Marketing Objectives
Using Facebook, you want to accomplish several things. First, you want to be found by people who are interested in buying your iPhone/iPad application. Second, you want to connect with these potential customers and establish a relationship with them. (...)
How to use your Ipad or Iphone analytics
Analytics data enables you make better marketing decisions because you know who is using your application, when they are using it, and how frequently it gets opened. You can develop more targeted ad campaigns, focus on refining specific features, or identify certain user groups for your application. As long as the information you are gathering is not intrusive to the end user and you are not violating any privacy laws, you’ll find this type of data to give you the competitive edge you need in the application world. (...)
Learn how to tracking Results Measuring Marketing ROI
(...) Do you have a database with customers that have purchased an application from you previously? As we have mentioned before, always include a registration option on your product website so that visitors can be notified by email of your latest apps and upgrades.
Other developers have email databases from previous products launched. Maybe you have a PC game that you are now launching as an iPhone application. (...)
Market segmentation is a necessity when selling an iPhone iPad app
The “heavy users” of your app can be thought of as a market “niche” that you should attempt to dominate. Targeted marketing means targeting, communicating with, selling to, and obtaining feedback from the heaviest users of your business’s iPhone/iPad application. For example, if your market is a specific set of gamers who only like a particular type of game, you’ve got to make sure that your app and marketing message is spot on with that group. (...)
Building Your Apps Total Message
(...) Perhaps they are looking for an app to keep one of their kids occupied, but they’re not sure which app. Most buyers will first start their search by looking at the “What’s Hot” and “New and Noteworthy” categories, or they will look at the Top 100 lists for ideas. The other buyers come to the store looking for a specific solution to a problem. (...)
An effective iPhone iPad app name can help increase your sales
(...) This type of naming works very well on the App Store for educational and utilityfocused apps.
Game apps have much more latitude in their naming options. You are only limited by your imagination and what you think will resonate with your target market. (...)
Your product website for App Store product page
The sole purpose of your site is to make sales, and your web copy should reflect that. Persuasion, clear product descriptions, rationale for buying, and so on will all be important. On the other hand, an app site for games may well have short copy that needs to be extremely well written to keep your viewers interested and willing to click around. (...)
Strive for Immediate Positive Reviews for your Ipad app
(...) We want to trust what we hear and read about products. It makes us feel safer if we see that others have made a similar purchase and have good things to say about it.
You may be wondering if reviews really matter for a $0. (...)
Your iPhone and iPad App Marketing Strategy
App Store app page All your content and graphics displayed on the App Store will help direct the reader to your app’s key values and encourage them to make a buying decision of your app. The first few sentences on your App Store page that describe your app are crucial. Make sure you get right to the heart of what your app does and the value it provides in the first two sentences. (...)
Direct marketing can be done through direct mail marketing or email marketing
Direct mail is expensive and difficult to track response rates. Postcards are generally the least expensive route with letters being the most expensive. A postcard printed in four colors front and back will cost you around 50–65 cents (including postage) for an average mailing of 1,000. (...)
Email is generally the most inexpensive form of mass marketing
Email is easily deletable, and with so much spam many email users may ignore or not even receive your message.
Email is difficult to attract the attention of an app buyer if they don’t check email often. You need to go where the user is, which is on their iPhone or iPad. (...)
Which was the biggest success of Apple
(...) The increasing mobility of global populations is one of the major contexts within which to place the rise of portable media. With the development of the railway system in the nineteenth century, people were able to move across terrain with more ease, and in line with this, the portable book emerged for reading on journeys, while the book and newspaper stand became a regular feature at the station. Throughout the twentieth century, as more forms of transportation have emerged and as travelling has increased, so newer mobile media technologies have materialized, which include the car radio, the transistor radio, the portable computer, the hand-held video game and the cell phone or mobile phone. (...)
What Apple really undertook to promote the iPod
(...) As previously mentioned, the record industry was expressing some concern about DAPs due to issues of piracy. With the iTunes store, Apple established links with many major record companies to provide a legal, downloadable service. The timing of the launch of iTunes music store was also important: it was released in the USA in April 2003 and in France, Germany and the UK in June 2004 (by which time it was PC-compatible), to be closely followed by its launch in numerous other countries. (...)
The Mail in Leopard Snow Operating System
If you have a .Mac account, Mail checks your account, and then displays an account summary. Verify that your settings are correct, and press Create to finish setting up the account. (...)
Snow Leopard installation procedure explained
Getting Snow Leopard operating system
Apple off ers several upgrade paths for existing users of Mac OS X. If you’ve purchased a new computer on or after June 8, 2009, then you can upgrade to Snow Leopard operating system for $9.95. (...)
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