Public Relations Articles
PR and SEO for brand promotion - ...ividuals seek out information from sources that they find agreeable, either from the viewpoint of being familiar and easy to make use of or from the v...
Holidays are a great time for PR - ...e to other people as well as obtain from them.
Needless to say, it's essential not to appear apparent or tacky: it's also a good concept to co...
The Internet and how PR can work - ... that companies will not complain about the accuracy of the information, either.
In the absence of good information on a business website, jou...
PR is a lot of what appears in the news - ...to publicize its launch of what was then the world's smallest cellphone. A chain of restaurants cashed in on this by announcing a ban on all cellphone...
PR newsletter and interview control - ...vote a great deal of their lives to working, and not just for money. If we were motivated just by money, we'd all be pornographers and drug dealers, s...
Latest "Public Relations" Articles
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Holidays are a great time for PR (01/24/2011)
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The director quickly discovered out what had happened, and instructed his staff to field the calls, suggesting that they explain that the tracking system was tracking Santa's sleigh and giving updates on Santa's present position.
This has now become an annual event. Each year NORAD shows where Santa's sleigh has got to, using satellite surveillance and "Santacams" to depict the sleigh traveling across the world. (...)
PR and sponsorship are needed to create a good corporate image (01/24/2011)
(...) At this level, it could be hard to distinguish between the sponsor and the sponsored.
During the 1990s, Ford discovered that sales of its Lincoln brand had been tapering off as individuals switched to BMW and Lexus. The Lincoln's traditional marketplace had been executives and professionals looking to purchase a prestigious luxury car-but Lincoln had acquired an oldfashioned image. (...)
Sponsoring something in B2B may boost your PR campaign (01/24/2011)
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In exchange for the sponsorship, Inmarsat got TV exposure in more than 200 nations. Each of the 14 stages of the rally provides an opportunity for corporate hospitality, and Inmarsat technologies is used to relay information to the TV stations that give updates on the progress of the rally.
Without this technical input, TV stations could be very limited in their capability to report progress on the rally, so needless to say they're happy to acknowledge the source of the information. (...)
Do not be oppressive about your brand name (01/24/2011)
(...) The profit comes from advertising revenue-weblogs attract very specific audiences, and advertisers find that they've a high good results rate when they advertise on a Weblogs Inc. website.
From the extremely beginning, Weblogs Inc. (...)
PR also is making expert comments to the press (01/24/2011)
(...) Trade organizations such as the Chartered Institute of Marketing hold regional events every month at which a guest speaker is invited to present. All of these speech-giving occasions are an opportunity for the speakers to plug their companies by presenting as the expert. Contact your local organizations and offer to give a speech. (...)
PR can be done in a controversial manner as well (01/24/2011)
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Obviously this is a stunt that could have gone significantly wrong-Go clients might well have felt that easyJet weren't playing by the guidelines, and needless to say the Go cabin crew may have prevented them from handing out the leaflets. Ground staff might have realized what was going on, and prevented them from boarding in the first location.
In reality, anything that Go might have done to scotch the stunt would have been likely to have backfired, since (for example) refusing boarding to passengers who have paid their fare merely due to what they are wearing would have made an excellent news story in itself. (...)
Link your PR and advertising strategies to the news (01/24/2011)
(...) , etc., etc.
However, most firms only make these links in a superficial way, maybe using the advertising to refer to a particularly successful PR campaign, or creating a PR campaign based around a specific advertisement. (...)
Deal with business crisis by hiring a celebrity (01/24/2011)
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The FBI believed that this action was unnecessary, since all of the instances had occurred in the Chicago area only, but the FBI are not PR experts. Johnson & Johnson's bold action was a PR triumph: even though sales dropped significantly at first, within a year they had reached their former levels and Tylenol is now the biggest-selling analgesic in America.
In this situation, bold action showed that the business cares about its clients: even though there was almost no chance of anyone from outside the Chicago area being poisoned, Johnson & Johnson's action reassured individuals and, equally importantly, it was newsworthy. (...)
The Internet and how PR can work (01/24/2011)
(...) Better that it comes from you than from your enemies. You should also provide contact details for anyone relevant towards the press release or story-don't just refer everybody to the press office. This will enable interested reporters to verify details and fill in any gaps in the story. (...)
Combine style and science to boost your PR campaign (01/24/2011)
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At the same time, a parallel competitors was run for the common public: the winner would have their design displayed at Sotheby's, and could be given their personal customized version of a Vespa ET2 scooter. The winning design was used for publicity purposes by Vespa before being handed more than to the lucky winner, but the celebrity designs were auctioned in aid of the charity Action on Addiction. The business even found a scooter customized by Salvador Dalí in 1962, and borrowed it from the Guggenheim Museum for the campaign. (...)
PR can help you mobilize your staff to support your business (01/24/2011)
(...) Vodafone had been aware that having 3,000 employees meant that they had a powerful lobby-almost all of the employees were voters within the constituencies represented by the politicians, and therefore would have a great deal of influence if they could be mobilized on the side of the business.
Vodafone responded directly to every protester, especially those who chose to protest through the local newspapers' letters pages: every interview request was accepted by senior management, along with a brochure was produced directly appealing for support from local people in Newbury. A stand was booked at the Newbury Show, along with a detailed model of the proposed development was exhibited. (...)
Show pictures of your sponsorship beneficiaries (01/24/2011)
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Twenty-first-century people frequently seem to be obsessed with themselves. This being the situation, periodicals often like to publish research that tells us something interesting about ourselves or about other people we may know-and such research could be turned to your advantage.
A really large amount of research about consumer behavior is published every year in academic journals. (...)
Share some knowledge to attract more customers (01/24/2011)
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Most PR emphasizes the positive. Businesses write nice fluffybunny stories about themselves and their industries, in the hope that individuals will think positively about them. In most instances this is definitely the best approach: enough bad things happen in the world without calling attention to them. (...)
Wikipedia and LinkedIn can serve your PR campaign (01/24/2011)
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Wikipedia lends itself to PR, and many firms have written their personal entries. This puts the business on the map, and often results in further publicity as the company is cited in articles elsewhere.
Social networking sites have turn out to be extremely large business indeed, with sites like Facebook and MySpace linking individuals all more than the world. (...)
PR tools include sponsorship and website promotions (01/24/2011)
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The price is relatively low, and it creates some immediate goodwill using the clients as well as providing a novel bit of PR for the wider world. Clearly it is not usually possible to sponsor an animal-but you will find numerous other long-term deals that could be found so that the client gets a normal reminder of what you've done on their behalf.
Websites are becoming the cornerstone of great PR as people rush to them to check out businesses they are planning to sell to, buy from, or work for. (...)
PR is a long term process that includes competitions and philanthropy (01/24/2011)
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Being philanthropic is one thing-doing things that also help the business is something else. Using your employees to clean up a local beauty spot is really a wonderful PR physical exercise, simply because it leads to news coverage and it also motivates your staff-they really feel they're working for a caring organization. However, it does virtually nothing for the longer-term benefit of the business. (...)
Conducting a SEO campaign is a great PR move (01/24/2011)
(...) Wordtracker.com is one such company, offering a comprehensive service in identifying keywords. Having obtained the keywords, all you need to complete is build them into your press releases and websites. (...)
Use negative news to the advantage of your PR efforts (01/24/2011)
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Frequently these stories have good visual possibilities: employees riding their bikes, the lucky winner of the competition, the restaurateur serving a customer, and so forth. Equally, such ideas are valuable in their own right-putting the staff on bicycles really does save money, and Ilic reported that his restaurant was packed solid with customers. As any restaurateur knows, the key to success is filling the place up seven evenings a week and lunchtimes too. (...)
Inform the press and the public about your business (01/24/2011)
(...) This somewhat exotic flying experience might not have a lot of relevance to taking a student up on a cross-country navigation exercise in Wiltshire, however it shows that we are dealing with an interesting person.
Given the high divorce rate, and the low propensity to marry in the first location, the singles marketplace has changed dramatically more than the last 30 to 40 years. People no longer meet up in their teens and early twenties, then marry for life: nightclubs nowadays understand that numerous of their clients are second-time-round retreads. (...)
PR is a lot of what appears in the news (01/24/2011)
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Or ideas, rather. One clothing business utilized a general election to publish a list of well-dressed (and badly dressed) MPs. This was a fun, human-interest story that offered a light-hearted look at what is a serious topic. (...)
Building a corporate brand means much PR work (01/24/2011)
(...) There were hundreds of other companies available, numerous of them much longer established, so unless he was going to compete on cost (which in business is the last refuge of the incompetent) he would have to compete on credibility and integrity.
Stobart gave all his trucks women's names (his first were named following prominent female performers of the seventies like Suzi Quatro and Dolly Parton) and insisted that his drivers be smartly dressed in collars and ties in any way occasions. Driver training is still a main part of Stobart's success-apart from hiring good people to begin with, the business trains drivers to be courteous to other road users and (of course) to customers, and to take a pride in their vehicles. (...)
Involve your stakeholders in your PR efforts (01/24/2011)
(...) It has a low crime rate, good local schools and shopping, and some excellent parks.
Unfortunately, though, being close to the airport means that much of the town is given more than to warehouses and industrial parks. Belmont had a reputation for being dull, industrial, and characterized by low home prices. (...)
PR newsletter and interview control (01/24/2011)
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Newsletters are simply a brief outline of the latest developments in the firm. They could be produced in hard copy, with or with out illustrations (desktop publishing makes it easy to include photos or cartoons), or can be produced electronically. The choice depends upon regardless of whether employees are all on e-mail or not. (...)
Releasing the story of your product to the press is good PR (01/24/2011)
(...) Telling the entire story produced Dyson a success, exactly where other lone inventors (Sir Clive Sinclair is one) failed to catch the imagination of their markets.
Letters columns of newspapers frequently offer an easy method to get your story across. Of course, you have to have a good letter to write, and preferably one that is newsworthy in itself. (...)
PR should help you develop local marketing strategies (01/24/2011)
(...) Note that the vouchers do not benefit the customer directly: they benefit local schools. The Tesco customer has the warm feeling of helping a good local cause, but without actually having to spend anything.
Tesco has the kudos of helping a local cause, while still operating on a national basis-yet the cause is branded across the country rather than being linked to a specific area. (...)
Running surveys and involving employees is successful PR (01/24/2011)
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The results were amusing, and also the topic itself was needless to say one that many people discovered relevant: it's certainly a situation that nearly all single individuals encounter on a normal basis. The survey was widely quoted on TV news, and also sparked numerous magazine articles-all great PR for Nescafé.
A lot of PR coverage is directed internally. (...)
How good PR can help you with business enemies (01/24/2011)
(...) They occupied the rig for several weeks, and when they had been evacuated they held a press conference in Aberdeen: as is frequently the case, the protest groups have slicker PR than do the companies they protest against. Over the ensuing weeks, Shell petrol stations and offices had been boycotted or even attacked, and Shell staff had been sometimes abused.
Shell ultimately backed down and had the rig dismantled. (...)
PR can hire freelance journalists when dealing with press releases (01/24/2011)
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Nowadays, magazines and newspapers are like any other business-they need to cut their overheads. Employing individuals is expensive, what with saving up for their holidays, paying their National Insurance, putting money aside for their old age, paying sick leave, and so forth.
The answer for many periodicals would be to use freelance journalists. (...)
A successful PR campaign can sometimes be out of the ordinary (01/24/2011)
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The company's PR campaign emphasized their experience of the supply-chain event management marketplace, and their knowledge of how a big number of businesses were now using the internet to solve supply-chain problems in ways that would have been impossible only a couple of years earlier. The campaign also highlighted instances exactly where research showed the level of losses being incurred by companies whose supply-chain management was inefficient.
The campaign worked out fine. (...)
Eye catching PR is doing something unusual (01/24/2011)
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Spin Media, the PR consultancy involved, staged a "Ballerina on a Building Site" event in which ballerinas in leotards and hard hats danced on the construction website itself. This proved to be an irresistible photo opportunity for the press and TV. An opera singer sang from The Barber of Seville while shaving comedian Johnny Vegas's chest hair, and DJ Mark Radcliffe reported on the progress of the building during radio interviews, thus involving a younger audience. (...)
Do not pay much attention to your business enemies (01/24/2011)
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A great rule would be to avoid being intimidated by a silence. Numerous individuals really feel that they have to say something once the other person has stopped speaking-but if you wait a couple of moments, they will often go on to say something entirely ridiculous. This tactic also gives you time to think of a great response. (...)
Interesting advertisements can bring your PR efforts to another level (01/24/2011)
(...) Such stories are automatically interesting, and are almost usually sure-fire winners with the media simply because they lend themselves to eye-catching headlines.
This preoccupation with extremes is what makes people buy Guinness World Records, and is also a driver for people buying newspapers. Such stories frequently make the TV news as well, and there have even been several TV shows devoted to extremes of weight, height, and even silliness. (...)
Telling the story of your business to the press is a smart PR tactic (01/24/2011)
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The Heinz history is illustrated, is interactive, and is comprehensive. Not all businesses would have the resources to create such a web page, but even the smallest business can make a human-interest story from their history: Lucie's Farm, a supplier of Highland beef, tell the story that their founders (Craig and Marjorie Walsh) first became interested in rearing Highland cattle after seeing the film Rob Roy.
They are now the leading breeders of these cattle outside Scotland: the farm even has its own crest. (...)
Make your clients do the PR work for you (01/24/2011)
(...) If you're writing the testimonial for them, this is something you need to do on their behalf.
Charities are always strapped for cash, and they're usually looking for publicity. This means that they're usually fairly switched-on about PR: following all, if it's for charity they have a fairly simple time of it in terms of getting air time and press space, as compared having a commercial organization. (...)
PR activity must include blog monitoring (01/24/2011)
(...) You need to state your situation, sure, but you can be a small humble about it!
Do not be tempted to get a friend to post a glowing recommendation on the blog. They rarely read true, and also the blog master will take exception to it if you are discovered out.
Many businesses carry out charitable works or make charitable contributions, sponsoring this and that, but relatively few will go the step additional and establish a longer-term relationship using the charity. (...)
PR people must offer fast responses to any emerging crisis (01/24/2011)
(...) Obviously all students had an email address that was provided by the college, however it turned out that this was much less effective than the other methods of communication.
Peer Systems sell their software to numerous organizations, both governmental and commercial organizations. Anybody needing to contact a lot of people quickly needs a similar system. (...)
Get a celebrity to attend your PR event (01/24/2011)
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Obviously you need to be clear that you have hired a lookalike-you can't pass them off as "the real thing" no matter how much they resemble the celeb-but lookalikes have great potential for humor, and also make a great photo opportunity.
Produce something with impact around the celeb. Try to choose someone who is in the news, in specific if they have some connection with your industry. (...)
In flight magazines offer a lot possibilities for PR people (01/24/2011)
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For example, an estate agent may write about property trends, a restaurateur may contribute some traditional recipes from the local cuisine, or a clothes store might contribute an article on fashion trends. The possibilities are endless!
Authoritative articles on subjects of interest towards the readership are exactly what editors are looking for. In numerous instances, though, such articles are dry, even tedious: an article about falling house costs and what you can do to help your home sell is interesting, but lacks a certain humanity. (...)
What is upstaging the competition in PR terms (01/24/2011)
(...) Such stunts are hard work and might not usually pay off-but it is better than doing nothing in the face of a juggernaut!
Children are an emotive issue: anyone who is, or has been, or will be a parent has at least some emotion about kids in general. Yet from a PR point of view they are often neglected, when in reality they could (and ought to) be a potent source of PR coverage. Newspapers and TV love stories about children, simply because they know that their readers and viewers adore stories about children. (...)
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